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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept.

This volume 8 is the fourth in a series dealing with organomolybdenum compounds. An Empirical Formula Index and a Ligand Formula Index provide ready access to the compounds covered. Volume 5 describes mononuclear organomolybdenum compounds with isocyanide, 3 4 carbene, carbyne, alkynyl, alkene, alkyne, L, and L ligands with and without additional CO groups. Volume 6 starts the description of mononuclear organomolybdenum compounds with 5 one L Ligand, a Ligand bonded to molybdenum by five carbon atoms. The compounds contain either zero or one CO group bonded to the molybdenum atom. Volume 7 continues the 5 description of L-molybdenum compounds containing two CO groups, but no additional nl 5 ligands. This volume describes L-molybdenum compounds with two CO groups and additional 1 4 L to L ligands. Following the nomenclature used in this series of organomolybdenum com pounds, nl is an organic Ligand bonded by n C atoms to molybdenum, and mo is an electron 2 donor Ligand with m donor electrons. Thus 0 denotes a Ligand such as PR . 3 Many of the data, particular those in tables, are given in an abbreviated form without units; for explanations see p. X. Additional information, if necessary, is given before the individual table. Frankfurt am Main Manfred Winter November 1992 Wolfgang Petz X Remarks on Abbreviations and Dimensions Many compounds in this volume are presented in tables in which numerous abbreviations are used, the dimensions are omitted for the sake of conciseness. This necessitates the following clarifications.

"Organoiron Compounds" A, Ferrocene 10 systematicalty covers the literature through the end of 1986 and includes so me references published more recently. A formula index provides ready access to the compounds covered. This volume ends the description of mononuclear unbridged disubstituted ferrocenes, 1 2 FeC HRR . The description of the unbridged disubstituted ferrocenes was initiated with lO a 1 2 "Organoiron Compounds" A, Ferrocene 7 (starting with R and R containing C and Hand 1 containing halogen at least in R\ and continuing with compounds containing 0 at least in R to form alcohols and phenols, their esters, ethers, acetals, and aldehydes), and was foltowed 1 by "Organoiron Compounds" A, Ferrocene 8 (with at least R containing 0). "Organoiron 1 Compounds" A, Ferrocene 9 treated compounds in wh ich at least R contains N, S, Se, B, or Si. This volume now comprises the rest of the disubstituted ferrocenes containing P, As, or a 1 metal at least in R . Beyond that it includes the description of alt the mononuclear unbridged trisubstituted ferrocenes, FeClOH7R1R2R3. Series A so far comprises volumes A 1 to A 10 and has been surveyed in the preface to A 7 (1980). The data in tables are given in abbreviated form without dimensions; for dimensions, explanations, and further abbreviations used, see p. X (next page). Additional remarks are given in the headings of the tables where necessary.

The present volume contains all compounds in which at least one indium-carbon bonding interaction can be assumed. The compilation starts with the simplest compound of trivalent indium, In(CHh, and ends with studies about the interaction of indium with carbon monoxide 3 in an argon matrix. Literature coverage is intended to be complete to spring 1991 with various examples up to September 1991. The arrangement is closely related to that of the organogallium volume and documents the similarities between the two elements. Following the indium triorganyls and their adducts with Lewis bases in Section 1, the broad field of compounds of the general type R ln- n 3 n (n = 1, 2) is treated in sections 2 to 9; X represents a ligand bonded with a non-carbon atom to the indium atom. The arrangement of the various ligands follows the order group 17, 16, 15, etc. elements, with few compounds having direct indium-transition metal bonds. Ionic species, predominantly [R lnX -n]-compounds (n = 1 to 4), close the series of trivalent n 4 organoindium compounds and are collected in Section 11. Compounds of formally low valent indium (In", Ini, and Ino), with one R 1nlnR species having an In-In bond, form Section 12; 2 2 an extended chapter therein is dedicated to the young area of Cp*ln compounds in which i formalln is coordinated in an T] 5 manner.

Handelsleistungen werden immer komplexer und austauschbar. Die Konsequenz der Kunden: Sie kaufen nicht mehr, sie streiken. "Consumer Confusion" heisst das Stichwort. Die Autoren beschreiben, wie Anbieter konkrete Ursachen dieser "Kauferverwirrung" identifizieren konnen. Und sie liefern Tipps, wie Hersteller und Handler ihrem Unternehmen und ihren Produkten ein starkes Profil geben und so die Kaufbereitschaft beim Kunden erhohen konnen.