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Wenn Kaufer Streiken (German, Paperback, Softcover reprint of the original 1st ed. 2004) Loot Price: R1,114
Discovery Miles 11 140
Repayment Terms: R104 pm x 12*
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Wenn Kaufer Streiken (German, Paperback, Softcover reprint of the original 1st ed. 2004): Markus Schweizer, Thomas E Rudolph

Wenn Kaufer Streiken (German, Paperback, Softcover reprint of the original 1st ed. 2004)

Markus Schweizer, Thomas E Rudolph

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Loot Price R1,114 Discovery Miles 11 140 | Repayment Terms: R104 pm x 12*

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Handelsleistungen werden immer komplexer und austauschbar. Die Konsequenz der Kunden: Sie kaufen nicht mehr, sie streiken. "Consumer Confusion" heisst das Stichwort. Die Autoren beschreiben, wie Anbieter konkrete Ursachen dieser "Kauferverwirrung" identifizieren konnen. Und sie liefern Tipps, wie Hersteller und Handler ihrem Unternehmen und ihren Produkten ein starkes Profil geben und so die Kaufbereitschaft beim Kunden erhohen konnen.

General

Imprint: Vieweg+teubner Verlag
Country of origin: Germany
Release date: July 2012
First published: 2004
Authors: Markus Schweizer • Thomas E Rudolph
Dimensions: 229 x 152 x 10mm (L x W x T)
Format: Paperback
Pages: 183
Edition: Softcover reprint of the original 1st ed. 2004
ISBN-13: 978-3-322-82503-2
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 3-322-82503-5
Barcode: 9783322825032

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