What is the impact of political language upon public opinion towards European integration? Based upon media analysis, public opinion data and over 140 in-depth interviews with senior officials and campaigners, Ece OEzlem Atikcan examines six EU referendum votes: in Spain, France, the Netherlands and Luxembourg on the European Constitution in 2005; and in Ireland on the Lisbon Treaty in 2008 and 2009. In all instances, polls show that the voting public favored the referendum proposals before the campaigns began, yet this initially positive public opinion melted away in three of these six cases. Why did this occur? Atikcan demonstrates that the key to the puzzle lies in political campaigns, where argument strategies can, at least temporarily, reverse public opinion enough to affect referendum outcomes. Providing a critical analysis of campaign strategy and EU communication policy, this book will be essential reading for academics, policymakers, politicians and future campaigners.

Research Methods in the Social Sciences is a comprehensive yet compact A-Z for undergraduate and postgraduate students undertaking research across the social sciences, featuring 71 entries that cover a wide range of concepts, methods, and theories. Each entry begins with an accessible introduction to a method, using real-world examples from a wide range of academic disciplines, before discussing the benefits and limitations of the approach, its current status in academic practice, and finally providing tips and advice for readers on when and how to apply the method in their own research. Wide ranging and interdisciplinary, the text covers both well-established concepts and emerging ideas, such as big data and network analysis, for qualitative and quantitative research methods. All entries feature extensive cross-referencing, providing ease of navigation and, pointing readers to related concepts, and to help build their overall understanding of research methods.