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In the wine industry, sustainability is an extremely important
issue for two main reasons: Firstly, the industry faces serious
threats as a consequence of climate change, as well as water and
energy scarcity. Secondly, proper sustainable management of
wineries can mean obtaining a competitive advantage by allowing
them to increase market share and organizational innovation
processes. In this sense, previous work has shown that customers
tend to select wines that have been developed following sustainable
practices, despite not knowing what this means in practice.
Sustainability Challenges in the Wine Industry serves as a guide
for study, reflection, and critique to understand sustainability in
the wine industry in its triple aspect (economic, social, and
environmental). The book sheds light on the new trends and
challenges of the wine industry, making it a must-read for
academicians and managers who want to deepen their knowledge of the
wine industry as well as its link with sustainability. Covering key
topics such as wine tourism, green innovation, and consumer
behavior, this premier reference source is ideal for industry
professionals, business owners, managers, entrepreneurs,
researchers, scholars, academicians, practitioners, instructors,
and students.
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