1. Offers a fresh and positive alternative to the usual crisis management approach to managing social media storms 2. Theoretical grounding and empirical research is illustrated by real life global cases from across industries throughout each chapter 3. Addresses one of the hottest topics in the areas of digital and social media marketing, which are taught extensively at both undergraduate and postgraduate levels globally

1. Offers a fresh and positive alternative to the usual crisis management approach to managing social media storms 2. Theoretical grounding and empirical research is illustrated by real life global cases from across industries throughout each chapter 3. Addresses one of the hottest topics in the areas of digital and social media marketing, which are taught extensively at both undergraduate and postgraduate levels globally