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Social Media Storms - Empowering Leadership Beyond Crisis Management (Paperback) Loot Price: R1,229
Discovery Miles 12 290
Repayment Terms: R115 pm x 12*
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Social Media Storms - Empowering Leadership Beyond Crisis Management (Paperback): Pernille Ryden, Muhammad Ismail Hossain,...

Social Media Storms - Empowering Leadership Beyond Crisis Management (Paperback)

Pernille Ryden, Muhammad Ismail Hossain, Efthymia Kottika, Vatroslav Skare

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Loot Price R1,229 Discovery Miles 12 290 | Repayment Terms: R115 pm x 12*

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1. Offers a fresh and positive alternative to the usual crisis management approach to managing social media storms 2. Theoretical grounding and empirical research is illustrated by real life global cases from across industries throughout each chapter 3. Addresses one of the hottest topics in the areas of digital and social media marketing, which are taught extensively at both undergraduate and postgraduate levels globally

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: August 2021
First published: 2022
Authors: Pernille Ryden • Muhammad Ismail Hossain • Efthymia Kottika • Vatroslav Skare
Dimensions: 234 x 156 x 14mm (L x W x T)
Format: Paperback
Pages: 160
ISBN-13: 978-0-367-42527-2
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 0-367-42527-0
Barcode: 9780367425272

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