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Applying Communication Theory for Professional Life - A Practical Introduction (Paperback, 5th Revised edition): Marianne... Applying Communication Theory for Professional Life - A Practical Introduction (Paperback, 5th Revised edition)
Marianne Dainton, Elaine D. Zelley
R4,366 Discovery Miles 43 660 Ships in 10 - 15 working days

Now in its fifth edition, Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, authors Marianne Dainton and Elaine D. Zelley introduce communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapters are designed for in-class use to illustrate the application of theory in a variety of professional settings. The Fifth edition features eight new theories, a new chapter on theories of strategic communication, and expanded discussions of mediated communication theories.

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