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Digital communication has altered the flow of global information,
evolved consumer values and changed consumption practices
worldwide. These challenges in the marketplace are being driven by
international, social and technological advances. New Perspectives
on Critical Marketing and Consumer Society is a groundbreaking
textbook allowing readers to understand, critique and engage with
this disrupted context. Editors Elaine L. Ritch and Julie McColl
bring together a range of specialist contributors to identify and
examine widespread social and technological disruptions in the
marketplace, covering new topics that illustrate new consumer
values, through chapters examining: disruptive innovation 'woke'
branding data ethics social shopping inclusive identities retail
spaces as examples of disruption innovation. The work presents an
in-depth discussion of the newest social and technological
developments around marketing and consumption across core three
themes, 'Disruption and the digital landscape', 'Pseudo Modernity
and co-creation of experiences', 'Evolutionary societies and woke
branding'. Chapters illustrate how current advances in business and
marketing are looking at different approaches for a radically new
landscape in marketing and consumer behaviour. New Perspectives on
Critical Marketing and Consumer Society provides an illuminating,
challenging and thought-provoking guide through changing and fast
moving business and retail contexts for all upper-level students of
marketing, branding and consumer behaviour.
Amidst an increasingly conscious consumer market, the fashion
industry now faces more external pressures than ever. Highlighting
new advances that are responsive to societal concerns while still
maintaining commerciality and innovation, Pioneering New
Perspectives in the Fashion Industry: Disruption, Diversity and
Sustainable Innovation examines critical new perspectives on the
fashion marketplace that have been driven by both technological
advances and widespread concerns over climate change. The editors
bring together leading experts who employ empirical research and
industry case studies to assess a wide range of issues and
developments within the fashion industry, including: Climate
activism Diversity, inclusivity and equality Online resale and
e-commerce Collective action Fashion influencer brands Circularity
Neurodiverse retail experiences Childrenswear Buyer-supplier
relations Modest fashion Industry challenges in Sub-Saharan Africa
Fashion and technology Vintage consumption Tailored for fashion
student use and equally relevant for fashion professionals,
Pioneering New Perspectives in the Fashion Industry: Disruption,
Diversity and Sustainable Innovation presents a ground-breaking,
comprehensive and cutting-edge analysis of the challenges and
opportunities changing and reshaping the global fashion industry.
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Paperback
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R398
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Discovery Miles 3 300
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