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More than a decade ago, Clayton Christensen's breakthrough book The
Innovator's Dilemma illustrated how disruptive innovations drive
industry transformation and market creation. Christensen's research
demonstrated how growth-seeking incumbents must develop the
capability to deflect disruptive attacks and seize disruptive
opportunities. In The Innovator's Guide to Growth, Scott Anthony,
Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the
subject to the next level: implementation. The authors explain how
to create this crucial capability for unlocking disruption's
transformational power. With a foreword by Christensen, this book
provides a set of market-proven tools and approaches to innovation
that have been honed through fieldwork with innovative companies
like Procter & Gamble, Johnson & Johnson, Pepsi, Intel,
Motorola, SAP, and Cisco Systems. The book shows you how to: Follow
a market-proven process -- so your company can reliably create
blockbuster businesses Create structures, systems, and metrics --
so the disruptive innovations that will power your firm's future
growth receive the funding and personnel needed to succeed Create a
common language of disruptive innovation -- so managers can reach
consensus around counterintuitive courses of action Incisive and
practical, this book helps your company take the steps necessary to
benefit from disruption -- instead of being eclipsed by it.
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