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			A lively look at an underexplored niche in the history of American
ads: pop-ups. Drawing from Ellen G. K. Rubin's extensive collection
of more than 7,000 pop-up books and related ephemera, Animated
Advertising demonstrates how animated and dimensional paper devices
have been used throughout US history to promote products, art,
entertainment, and ideas. The book displays the creativity of
advertisers in food, fashion, tobacco, pharmaceuticals, travel,
music, politics, and more. Rubin's diverse examples of historical
paper pop-ups show how they leaped from the pack of standard
marketing materials to catch the eye and inform patrons and
clientele about the items being sold. Illustrated with two hundred
and fifty color images, and published to coincide with a Winter
2023 exhibition at the Grolier Club's New York headquarters,
Animated Advertising is a lively look at an underexplored niche in
the history of American marketing, graphic design, and paper
engineering.
				
		  
	 
	
 
                            
                            
                        
                    
                    
                    
                    
                 
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