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Animated Advertising - 200 Years of Premiums, Promos, and Pop-ups, from the Collection of Ellen G. K. Rubin (Paperback) Loot Price: R869
Discovery Miles 8 690
Animated Advertising - 200 Years of Premiums, Promos, and Pop-ups, from the Collection of Ellen G. K. Rubin (Paperback): Ellen...

Animated Advertising - 200 Years of Premiums, Promos, and Pop-ups, from the Collection of Ellen G. K. Rubin (Paperback)

Ellen G.K. Rubin

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Loot Price R869 Discovery Miles 8 690 | Repayment Terms: R81 pm x 12*

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A lively look at an underexplored niche in the history of American ads: pop-ups. Drawing from Ellen G. K. Rubin's extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubin's diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Club's New York headquarters, Animated Advertising is a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering.

General

Imprint: Grolier Club Of New York
Country of origin: United States
Release date: February 2023
First published: 2023
Authors: Ellen G.K. Rubin
Dimensions: 11 x 8mm (L x W)
Format: Paperback
Pages: 112
ISBN-13: 978-1-60583-103-9
Categories: Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
Books > Arts & Architecture > Antiques & collectables > General
Books > Arts & Architecture > Art forms, treatments & subjects > Art treatments & subjects > Exhibition catalogues and specific collections
Books > Arts & Architecture > Industrial / commercial art & design > Illustration & commercial art > General
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LSN: 1-60583-103-4
Barcode: 9781605831039

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