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This concise text will help readers understand the ongoing
fascination with do-it-yourself media around the world. Ellie
Rennie explains how community media has, since its beginning,
challenged the mainstream. A clear and useful guide for students,
Community Media lays out the terrain in which community media
theory and advocacy have located themselves, including the ideals
of participation, community, and social change.
This concise, well-written book will help readers understand the
ongoing fascination with do-it-yourself media. Ellie Rennie
explains how community media has, since its beginning, challenged
the theoretical and industrial frameworks of the mainstream. A
clear and useful guide for students, Community Media lays out the
difficult theoretical terrain that community media theory and
advocacy has located itself in, including the ideals of
participation, community, and social change.
This book offers a critical road map for understanding and
researching "social innovation media"--initiatives that look for
new solutions to seemingly intractable social problems by combining
creativity, media technologies, and engaged collectives in their
design and implementation. Presenting a number of case studies,
including campaigns dealing with young people, Indigenous peoples,
human rights, and environmental issues, the book takes a close look
at the guiding principles, assumptions, goals, practices, and
outcomes of these experiments, revealing the challenges they face,
the components of their innovation, and the cultural economy within
which they operate.
SYN (Student Youth Network) is a media organization run by people
between the ages of 12 and 26. In this 'coming of age story, ' Life
of SYN follows the SYNers as they build Australia's most unusual
media empire against enormous odds. Over the course of SYN's
history, social networking becomes the most popular internet
activity and traditional media institutions are forced to
acknowledge the rise of amateur content. In response, SYN rethinks
its approach to the online environment, kills its print
publication, deals with the introduction of digital broadcasting,
and explains a new kind of literacy to schoolteachers. In just two
years, dozens of careers are launched, and the SYN radio audience
doubles in size. Life of SYN takes on the big issues of the media
through the story of a small media organization. With humor and
insight, it describes a media environment in flux, where audiences
and producers express their freedom in unruly and contradictory
ways. The book gives structure to the new media world without
curtailing its inventiveness and possibility. Life of SYN combines
story with media theory, encompassing digital literacy and media
participation, the future of community media, youth media, and
media industries
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