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Life of SYN - A Story of the Digital Generation (Paperback, New)
Loot Price: R376
Discovery Miles 3 760
You Save: R105
(22%)
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Life of SYN - A Story of the Digital Generation (Paperback, New)
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List price R481
Loot Price R376
Discovery Miles 3 760
You Save R105 (22%)
Expected to ship within 12 - 17 working days
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SYN (Student Youth Network) is a media organization run by people
between the ages of 12 and 26. In this 'coming of age story, ' Life
of SYN follows the SYNers as they build Australia's most unusual
media empire against enormous odds. Over the course of SYN's
history, social networking becomes the most popular internet
activity and traditional media institutions are forced to
acknowledge the rise of amateur content. In response, SYN rethinks
its approach to the online environment, kills its print
publication, deals with the introduction of digital broadcasting,
and explains a new kind of literacy to schoolteachers. In just two
years, dozens of careers are launched, and the SYN radio audience
doubles in size. Life of SYN takes on the big issues of the media
through the story of a small media organization. With humor and
insight, it describes a media environment in flux, where audiences
and producers express their freedom in unruly and contradictory
ways. The book gives structure to the new media world without
curtailing its inventiveness and possibility. Life of SYN combines
story with media theory, encompassing digital literacy and media
participation, the future of community media, youth media, and
media industries
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