2010 Reprint of 1923 First Edition. Illustrated. Although commonly known to the layman as a technique that can affect the physical world, bring wealth, and even add to one's IQ, autosuggestion is actually a technique intended to complement the use of medicine. It was developed by apothecary Emile Coue from the late 1800's to the early 1900's. In 1932, German psychiatrist Johannes Schultz developed and published autogenic training, a relaxation technique influenced by the Coue method. The Coue method centers on a routine repetition of a particular expression according to a specified ritual in a given physical state at the beginning and at the end of each day. Against the belief that a strong conscious will constitutes the best path to success, Coue maintained that curing some of our troubles requires a change in our subconscious/unconscious thought, which can only be achieved by using our imagination. Although stressing that he was not primarily a healer but one who taught others to heal themselves, Coue claimed to have effected organic changes through autosuggestion.

In Cou 's authoritative book on Self Mastery, you get a work of real and unique value. After twenty years of scientific study-experimenting with thousands of persons-Prof. Cou discovered a fundamental principle of life, and developed a "method" of controlling life's greatest force. Discover the power of that method for yourself in this classic self-help work.