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Tracking how design has changed in previous book Design Transitions
has inevitably led the authors to explore how organisations are
changing using design. Design is now the key driver of innovation
and change within organisations across the globe. It is therefore
important to learn how, when and why to use design to drive change
in your organisation. Transformations documents how design is being
used to support change across different organisations, countries
and sectors, sharing the stories of experts in their fields at
varying stages of their transformative journeys. The authors
present seven roles for change that are used to influence the
development of products and services, the shape of the organisation
itself and, most importantly, their ability to embrace change.
These seven roles can transform organisations to be more
innovative, human-centred and resilient: Cultural Catalyst;
Framework Maker; Humaniser; Power Broker; Friendly Challenger;
Technology Enabler and Community Builder. Well-documented case
studies offer readers insight into how design strategies can be
successfully activated in different types of organisation. The
seven roles offer both designers and non-designers a common
language and framework to support design-driven transformation.
Transformations, in the right hands, is a potent tool to
understand, shape and implement design-driven change.
Discover where design practice is today - and where it will take us
in the future.
Design Transitions presents 42 unique and insightful stories of how
design is changing around the world. Twelve countries are
represented from the perspectives of three different communities:
design agencies, organizations embedding design; and design
academics.
Our journey has taken us across the globe in search of the most
innovative design practitioners, and their answers to the question
'How are design practices changing?' From small practices to vast
corporations, the renowned to the lesser known: these are the
stories of people working at the fringes of the traditional
disciplines of design. They have opened up their design worlds to
reveal the methods, tools and thinking behind their inspirational
work. Some of the organizations and individuals featured includes:
Droog, BERG, Fjord, thinkpublic, FutureGov, Hakuhodo Innovation
Lab, DesignThinkers Group, INSITUM, Optimal Usability, frog Asia,
Ziba, Banny Banerjee, Ezio Manzini, Carlos Teixeira and Adam
Greenfield.
Design Transitions is divided into three sections:
Section I: Changing Practices features 25 stories from design
practices in a range of disciplines.
Section II: New Territories features five organizations introducing
and embedding design approaches into their core practice and
operations.
Section III: Viewpoints features 12 interviews with leading design
academics, offering additional insights and a critical perspective
on the key themes that have emerged from our case studies and
interviews.
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