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Transformations - 7 Roles to Drive Change by Design (Paperback)
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Transformations - 7 Roles to Drive Change by Design (Paperback)
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Tracking how design has changed in previous book Design Transitions
has inevitably led the authors to explore how organisations are
changing using design. Design is now the key driver of innovation
and change within organisations across the globe. It is therefore
important to learn how, when and why to use design to drive change
in your organisation. Transformations documents how design is being
used to support change across different organisations, countries
and sectors, sharing the stories of experts in their fields at
varying stages of their transformative journeys. The authors
present seven roles for change that are used to influence the
development of products and services, the shape of the organisation
itself and, most importantly, their ability to embrace change.
These seven roles can transform organisations to be more
innovative, human-centred and resilient: Cultural Catalyst;
Framework Maker; Humaniser; Power Broker; Friendly Challenger;
Technology Enabler and Community Builder. Well-documented case
studies offer readers insight into how design strategies can be
successfully activated in different types of organisation. The
seven roles offer both designers and non-designers a common
language and framework to support design-driven transformation.
Transformations, in the right hands, is a potent tool to
understand, shape and implement design-driven change.
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