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Innovative Marketing Communications for Events Management provides
students and event managers with a complete insight into the
strategic and innovative marketing of events of all scales and
nature. The book builds a conceptual framework for the development,
planning, implementation and evaluation of innovative communication
strategies for the marketing of events, and the effective use of
events as an innovative communications method in general
organizational marketing. With a strong practical underpinning,
Innovative Marketing Communications for Events Management
emphasises to event managers the importance of effectively
integrating a range of tools and techniques to communicate the
event and provides them with a better understanding of how a
variety of private and public sector organisations can use events
within their communication strategies.
Sickened by the English jingoism that surfaced in rampant form
during the 1982 Falklands War. Emma Wood started to dream of moving
from her home in East Anglia to the Highlands of Scotland. She felt
increasingly frustrated and marginalised as Thatcherism got a grip
in the southern English psyche. The Scots she met on frequent
holidays in the highlands had no truck with Thatcherism, and she
felt at home with grass roots Scottish anti-authoritarianism. The
decision was made. She uprooted and headed for a new life in the
north of Scotland. She was to discover that she had crossed a
border in more than the geographical sense. In this book she sets a
study of Scots-English conflicts alongside personal experiences of
contemporary incomers lives in the Highlands. Her own approach has
been thoughtful and creative. Notes from the North is a pragmatic,
positive and forward looking contribution to cultural and political
debate within Scotland.
This work is an account of the pioneering days of hydro-electricity
in Scotland. It shows how each hydro project brought its own set of
technical challenges, underlining the remarkable engineering
achievements involved in bringing hydro-electric power to the wild
glens of the Scottish Highlands. It concludes by looking at the
future of hydro-electric power worldwide. Is hydro-electric power
the sustainable technology of choice in a new century already riven
with ecological angst.
There are way more than 100 Great Rock Albums, and placing them in
some kind of order is incredibly difficult. Music is not a
competition and there are no hard and fast criteria by which to
judge the greatness of an album. All you can do is measure
popularity, the artistic currency a record currently has with
critics or the public. So what, then, is the point of this, The 100
Greatest Rock Albums to Own on Vinyl? Think of it as a curation, an
opinion poll, a beginner's guide, a celebration of some of the
greatest music ever made, and a snapshot of a time. Nothing here is
set in stone, and if we do this again the results will almost
definitely be different. But right now, in 2020, these are the 100
albums that rock fans will want to own on Vinyl. The result is this
book dedicated to some of the greatest records ever made, the
albums that have soundtracked the lives of generations. When we
were making this, we listened to each and every one of them. Far
from being a difficult slog through music we've listened to a
thousand times, it reminded us of why we love rock music so much.
We hope it will do the same for you the same for you.
Innovative Marketing Communications for Events Management provides
students and event managers with a complete insight into the
strategic and innovative marketing of events of all scales and
nature. The book builds a conceptual framework for the development,
planning, implementation and evaluation of innovative communication
strategies for the marketing of events, and the effective use of
events as an innovative communications method in general
organizational marketing.With a strong practical underpinning,
Innovative Marketing Communications for Events Management
emphasises to event managers the importance of effectively
integrating a range of tools and techniques to communicate the
event and provides them with a better understanding of how a
variety of private and public sector organisations can use events
within their communication strategies.
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