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Self-help books aim to empower their readers and deliver happiness
and personal fulfilment but do they really live up to this? This
book offers a fresh perspective on self-help culture and popular
psychology. Research on this subject matter has generally focused
on the USA and the Global Northwest. In contrast, this book
explores the production, circulation and consumption of self-help
books from an innovative transnational perspective. Case studies on
Trinidad, Mexico, the People's Republic of China, the UK and the
USA explore the roles which self-help's therapeutic narratives of
self and social relationships play in the contemporary world. In
this context, the book questions the extent to which self-help
fulfils its promise of individual autonomy and contentment. At the
same time, it addresses debates about contemporary political change
under transnational processes of cultural standardization.
Self-help books aim to empower their readers and deliver happiness
and personal fulfilment but do they really live up to this? This
book offers a fresh perspective on self-help culture and popular
psychology. Research on this subject matter has generally focused
on the USA and the Global Northwest. In contrast, this book
explores the production, circulation and consumption of self-help
books from an innovative transnational perspective. Case studies on
Trinidad, Mexico, the People's Republic of China, the UK and the
USA explore the roles which self-help's therapeutic narratives of
self and social relationships play in the contemporary world. In
this context, the book questions the extent to which self-help
fulfils its promise of individual autonomy and contentment. At the
same time, it addresses debates about contemporary political change
under transnational processes of cultural standardization.
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