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A breakthrough approach to strategic management is presented in
this book. Traditionally, strategic management texts have offered a
largely conceptual presentation of the subject followed by a
separate and dominant section containing many different types of
case studies. This book breaks from that by having fewer case
studies but they are attached to the chapters in which relevant
material is presented. This reinforces the subject for student and
manager alike. Additionally, important concepts from the academic
treatment of strategic management and the practice of it in
organizations are integrated by using findings and drawing
implications from the leading strategic management journals and the
writings from top business publications. Consequently, all readers
will become familiar with the practical tools of strategy
management, how to use these tools and solve real world strategy
issues. This book also sorts through the myriad of strategy
research and theory to highlight the intellectual pillars which
support the subject.
Strategy is an essential part of business, but strategizing often
gets ignored or left behind. In this exciting new work, Eric J.
Bolland introduces strategizing as a key component of strategy
development and execution, showing strategizing as a way to aid
organizations with their futures. To strategize successfully,
businesses need a set of well-developed tools to help them perform
specific actions continuously. Starting by tracing the origin and
evolution of strategy and strategic planning, this exciting new
guide puts forward advice on how to put strategy research into
strategizing practice. In detailed chapters, Bolland addresses how
strategizing works, with twenty real-world cases to show how theory
can become reality, citing art, history, literature, science,
psychology and philosophy to explore the human impulse to
strategize. A valuable accompaniment for business students of
strategy, as well as a practical handbook for staff and mid- and
upper-level managers, this book is an essential read for anyone
seeking guidance about planning the futures of their organizations.
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