This book examines the linguistic and discursive mechanisms that realize the mythological American Alpha Male. Providing an in-depth dissection of corpora from an online socio-commercial community, a pop-psychology guru, and fictional gay erotica, it unravels the ways language, gender, and hegemony play out in this ideological figure of neopositive, essentialist masculinity. Through a detailed, multi-level analysis, Russell shows how the Alpha figure combines elements of dominance, normativity, and androcentrism and how these forces intersect with neoliberal and pseudoscientific discourses to establish a uniquely hybridized male hegemony, one that is familiar to most, but whose internal mechanisms remain largely unquestioned and unexamined. This book will be of interest to academic scholars in sociolinguistics, discourse analysis, cultural studies, and gender and sexualities studies.

Language and gender are interconnected, social and relational acts through which we constantly remake our worlds. But what happens when our ways of doing gender cannot be neatly categorized into traditional binary systems, including not only the social groupings of roles, practices, and identities but also the forms and structures through which we do language? This book brings together a broad range of scholars to explore the undoing and redoing of gender binaries in non-Anglophone communities and contexts, in and through their linguistic and social reimaginings. Each of the contributions to this book reflects on this ongoing change and its place in our everyday lives, including the ways that its outcomes are both contested and fluid. This volume represents an important step in scholarship in language and gender, one that stands to inform a public increasingly aware of these remakings and one that calls on all of us to stand in the tensions of our own humanity and look through it for how our languaging might ‘do’ imaginary worlds that are more equitable, more connected, and more just for us all.

Through an analysis of the discourse practices of populist Far Right groups in France, Italy and Belgian Flanders, this book makes a ground-breaking contribution to our understanding of the ways in which homophobic discourse functions. It proposes an innovative heuristic for the conceiving of the interplay of language, context and culture: discourse ecology. The author brings linguistic theories, methods and ways of understanding and thinking about language to a study of the overt and covert homophobic discourses of three non-Anglophone populist movements, and grounds the interpretation of such practices in observable data. In doing so the book encourages us all to reconsider the power we give language in our activism and scholarship, as well as in our private lives.

Through an analysis of the discourse practices of populist Far Right groups in France, Italy and Belgian Flanders, this book makes a ground-breaking contribution to our understanding of the ways in which homophobic discourse functions. It proposes an innovative heuristic for the conceiving of the interplay of language, context and culture: discourse ecology. The author brings linguistic theories, methods and ways of understanding and thinking about language to a study of the overt and covert homophobic discourses of three non-Anglophone populist movements, and grounds the interpretation of such practices in observable data. In doing so the book encourages us all to reconsider the power we give language in our activism and scholarship, as well as in our private lives.

Language and gender are interconnected, social and relational acts through which we constantly remake our worlds. But what happens when our ways of doing gender cannot be neatly categorized into traditional binary systems, including not only the social groupings of roles, practices, and identities but also the forms and structures through which we do language? This book brings together a broad range of scholars to explore the undoing and redoing of gender binaries in non-Anglophone communities and contexts, in and through their linguistic and social reimaginings. Each of the contributions to this book reflects on this ongoing change and its place in our everyday lives, including the ways that its outcomes are both contested and fluid. This volume represents an important step in scholarship in language and gender, one that stands to inform a public increasingly aware of these remakings and one that calls on all of us to stand in the tensions of our own humanity and look through it for how our languaging might ‘do’ imaginary worlds that are more equitable, more connected, and more just for us all.

This book examines the linguistic and discursive mechanisms that realize the mythological American Alpha Male. Providing an in-depth dissection of corpora from an online socio-commercial community, a pop-psychology guru, and fictional gay erotica, it unravels the ways language, gender, and hegemony play out in this ideological figure of neopositive, essentialist masculinity. Through a detailed, multi-level analysis, Russell shows how the Alpha figure combines elements of dominance, normativity, and androcentrism and how these forces intersect with neoliberal and pseudoscientific discourses to establish a uniquely hybridized male hegemony, one that is familiar to most, but whose internal mechanisms remain largely unquestioned and unexamined. This book will be of interest to academic scholars in sociolinguistics, discourse analysis, cultural studies, and gender and sexualities studies.