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For decades, anyone who cared about product design looked to the
Braun label when choosing their appliances, radios, and other
consumer items. Dieter Rams, the guiding force behind the Braun
look, breaks down his design principles and processes in this
elegant new paperback edition. Enumerating each of his ten
principles such as good design is innovative; good design is
aesthetic; good design is useful, etc., this book presents one
hundred items that embody these guidelines. Readers will find items
that are familiar such as the ubiquitous coffee grinder but also
those that are more unusual such as shelving systems and cigarette
lighters. A fascinating essay places Dieter Rams in the context of
modern design, from Bauhaus to Philip Johnson. Archival materials
include photos of Rams' design team and excerpts from his
publications and speeches.
Color is inextricably linked with architecture; as a design element
and also as an inherent quality, it characterizes the shape and
texture of the built fabric. The book presents extraordinary color
schemes, both in terms of technology and aesthetics, for
ground-breaking architecture with a wide spectrum of functions:
from apartment to concert hall, from flagship store to city park.
The focus is on the works of the three architects Frank O. Gehry,
Jean Nouvel and Wang Shu. This is expanded by the works of other
practices such as BIG, Zaha Hadid, Herzog & de Meuron, Toyo Ito
and SANAA. This publication presents a compendium that documents
color schemes in architecture in the context of very different
aesthetic approaches. The large-format photographs by Iwan Baan,
Christian Richters, Roland Halbe and Philippe Ruault fascinate with
their clarity and presence.
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