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The flourishing fast food industry represents one particular
blueprint of how to live. Reiter analyses the profound consequences
of this blueprint for many spheres of life: women's work, youth
employment, the labour movement, the family, and the community.
Since the 1970s young people and women have increasingly entered
the job market in low waged, service-sector jobs. Family life, she
explains, has changed dramatically in the last forty years as many
activities that were traditionally part of the home have been
replaced by services available in the marketplace. The production
of meals and those who produce them have moved from the family
kitchen to the highly regulated corporate workplace where workers
are like the interchangeable parts of a machine.
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