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Arvind Singhal and Everett M. Rogers have developed this unique
volume focused on the history and development of
entertainment-education. This approach to communication is the
process of designing and implementing a media message to both
entertain and educate to increase audience members' knowledge about
an educational issue, create favorable attitudes, and change overt
behavior. It uses the universal appeal of entertainment to show
individuals how they can live safer, healthier, and happier lives.
Entertainment formats such as soap operas, rock music, feature
films, talk shows, cartoons, comics, and theater are utilized in
various countries to promote messages about educational issues.
This book presents a balanced picture of the
entertainment-education strategy, identifying ethical and other
problems that accompany efforts to bring about social change.
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