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Kundenzufriedenheit Und Kundenbindung Im Investitionsguterbereich - Ermittlung Zentraler Einflussfaktoren (German, Paperback,... Kundenzufriedenheit Und Kundenbindung Im Investitionsguterbereich - Ermittlung Zentraler Einflussfaktoren (German, Paperback, 2006 ed.)
Prof Dr Manfred Schwaiger; Fabian Festge
R1,617 Discovery Miles 16 170
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Fabian Festge entwickelt ein Instrumentarium zur Messung der Kundenzufriedenheit im Investitionsguterbereich am Beispiel von Sondermaschinen- und Anlagengeschaften. Die geschatzten PLS-Modelle zeigen, dass nur wenige Faktoren einen signifikanten Einfluss auf Kundenzufriedenzeit und -bindung ausuben, woraus sich wichtige Implikationen fur die Unternehmenspraxis ergeben."

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