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Kundenzufriedenheit Und Kundenbindung Im Investitionsguterbereich - Ermittlung Zentraler Einflussfaktoren (German, Paperback, 2006 ed.) Loot Price: R1,617
Discovery Miles 16 170
Repayment Terms: R152 pm x 12*
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Kundenzufriedenheit Und Kundenbindung Im Investitionsguterbereich - Ermittlung Zentraler Einflussfaktoren (German, Paperback,...

Kundenzufriedenheit Und Kundenbindung Im Investitionsguterbereich - Ermittlung Zentraler Einflussfaktoren (German, Paperback, 2006 ed.)

Prof Dr Manfred Schwaiger; Fabian Festge

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Loot Price R1,617 Discovery Miles 16 170 | Repayment Terms: R152 pm x 12*

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Fabian Festge entwickelt ein Instrumentarium zur Messung der Kundenzufriedenheit im Investitionsguterbereich am Beispiel von Sondermaschinen- und Anlagengeschaften. Die geschatzten PLS-Modelle zeigen, dass nur wenige Faktoren einen signifikanten Einfluss auf Kundenzufriedenzeit und -bindung ausuben, woraus sich wichtige Implikationen fur die Unternehmenspraxis ergeben."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: August 2006
First published: August 2006
Foreword by: Prof Dr Manfred Schwaiger
Authors: Fabian Festge
Dimensions: 210 x 148 x 14mm (L x W x T)
Format: Paperback - Trade
Pages: 239
Edition: 2006 ed.
ISBN-13: 978-3-8350-0398-9
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8350-0398-4
Barcode: 9783835003989

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