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Based on his firsthand experience, Farid Elashmawi has created a
concise, valuable primer to 'going global'. 'Competing Globally'
gives specific information about entering international markets,
negotiating, conducting meetings and presentations, and working
with international partners. 'Competing Globally' sheds light on
varied business cultures, including those of North America, Europe,
Japan, Korea, China, Indonesia, Thailand and the Middle East.
Elashmawi uses case studies, anecdotes, social tips, self-tests,
and tables to provide important insights into communicating,
marketing, and negotiating with organizations outside throughout
the world. This book is invaluable to business managers and
students who need to enhance their cross-cultural negotiation
skills to compete globally.
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