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Kauferverhalten Bei Legalen Musikdownloads - Auswahlverhalten, Qualitatsbeurteilung Und Kundenbindung (German, Paperback, 2006... Kauferverhalten Bei Legalen Musikdownloads - Auswahlverhalten, Qualitatsbeurteilung Und Kundenbindung (German, Paperback, 2006 ed.)
Prof Dr Fritz Scheuch; Ferdinand Emanuel Schwenkert
R2,030 Discovery Miles 20 300
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Ferdinand Emanuel Schwenkert analysiert das Konsumentenverhalten fur kommerzielle Musikdownload-Services und zeigt in Form einer Kundenbindungsanalyse wichtige Ansatzpunkte fur das Relationship Marketing auf. Ein breites und aktuelles Sortiment sowie eine umfassende Payment Solution werden als die wichtigsten Qualitatskriterien eines Musikdownload-Services identifiziert.

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