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Kauferverhalten Bei Legalen Musikdownloads - Auswahlverhalten, Qualitatsbeurteilung Und Kundenbindung (German, Paperback, 2006 ed.) Loot Price: R1,935
Discovery Miles 19 350
Repayment Terms: R181 pm x 12*
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Kauferverhalten Bei Legalen Musikdownloads - Auswahlverhalten, Qualitatsbeurteilung Und Kundenbindung (German, Paperback, 2006...

Kauferverhalten Bei Legalen Musikdownloads - Auswahlverhalten, Qualitatsbeurteilung Und Kundenbindung (German, Paperback, 2006 ed.)

Prof Dr Fritz Scheuch; Ferdinand Emanuel Schwenkert

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Loot Price R1,935 Discovery Miles 19 350 | Repayment Terms: R181 pm x 12*

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Ferdinand Emanuel Schwenkert analysiert das Konsumentenverhalten fur kommerzielle Musikdownload-Services und zeigt in Form einer Kundenbindungsanalyse wichtige Ansatzpunkte fur das Relationship Marketing auf. Ein breites und aktuelles Sortiment sowie eine umfassende Payment Solution werden als die wichtigsten Qualitatskriterien eines Musikdownload-Services identifiziert.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: August 2006
Foreword by: Prof Dr Fritz Scheuch
Authors: Ferdinand Emanuel Schwenkert
Dimensions: 210 x 148 x 17mm (L x W x T)
Format: Paperback - Trade
Pages: 271
Edition: 2006 ed.
ISBN-13: 978-3-8350-0508-2
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0508-1
Barcode: 9783835005082

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