New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans, their performance, and their income streams. This new edition of Winning with Data in the Business of Sports explains how to acquire, store, maintain, and use data in the most effective ways. The key developments are three-fold: new technology, new understanding of how to apply that technology, and the new laws informing and controlling the data that can be generated from the technology. Important developments that have occurred since the publication of the first edition include the General Data Protection Regulations (GDPR) and the COVID-19 pandemic. With a focus on these unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry. This second edition includes: - An introduction to new technologies, the data they generate, and the supporting processes we need to have in place to use them. - Brand new case studies with recent examples of creative applications from clubs, teams, leagues, and governing bodies, including Arsenal, AS Roma, ICC Cricket World Cup, LA Kings, Portland Trail Blazers, and UEFA. - The sports industry's response to tighter data legislation introduced primarily though the GDPR. - The role of data and direct engagement during the COVID-19 pandemic. The book provides clear guidance and knowledge that sports industry professionals need to understand the role of data for the business side of sports. It is essential reading for sports clubs, governing bodies and those working in sports marketing, media and communications, sponsorship, merchandise, ticketing, events, and participation development. The book will also be of interest to students of sports management.

Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf--life of your company. This module explores the vast array of options available to the HR function including on--the--job learning, formal management education, coaching and mentoring. Cost--effectiveness and measurable payback are also dealt with as cornerstones of any training and development activity.

A rich, detailed and well-illustrated overview of the landscape of the North East of England. How distinctive is the landscape of the North East of England? How far does its distinctive nature contribute to the region's regional identity? These are key questions addressed by this book. Covering a wide range of subjects including country house landscapes, village landscapes and "townscapes", including coverage of how the region's landscape has been perceived and represented in literature and art, and approaching the subject from a wide range of perspectives including historical, literary, archaeological, art-historical and geographical, the book provides a rich, detailed and well-illustrated overview of the landscape of the North East of England. It demonstrates that this landscape is more subtle, layered and varied than is often supposed, and that stereotypes that the region is grimly industrial and dominated by coal-mining are wrong. Overall, besides much interesting detail and many new research findings, the book vividly evokes the landscapes and the spirit of place of the North East. Dr THOMAS FAULKNER is Visiting Fellow, School of Historical Studies, University of Newcastle; Dr HELEN BERRY is Reader in Early Modern History, School of Historical Studies, University of Newcastle; Dr JEREMY GREGORY is Senior Lecturer, Dept. Religions and Theology, University of Manchester. Contributors: S. M. COUSINS, A. W. PURDUE, S. A. CAUNCE, STEVEN DESMOND, JUDITH BETNEY, VERONICA GOULTY, FIONA GREEN, ADRIAN GREEN, WINIFRED STOKES, HILARY J. GRAINGER, MARTIN ROBERTS, GILLIAN COOKSON, THOMAS FAULKNER, LINDA POLLEY, HELEN BERRY, HUGH DIXON, JAN HEWITT, LAURA NEWTON.

These are original critical essays on an iconic American periodical, providing new insights into twentieth century literary culture. This collection of newly commissioned critical essays reads across and between New Yorker departments, from sports writing to short stories, cartoons to reporters at large, poetry to annals of business. Attending to the relations between these kinds of writing and the magazine's visual and material constituents, the collection examines the distinctive ways in which imaginative writing has inhabited the 'prime real estate' of this enormously influential periodical. In bringing together a range of sharply angled analyses of particular authors, styles, columns, and pages, this book offers multiple perspectives on American writing and periodical culture at specific moments in 20th century history. Features: eleven new perspectives on major American writers, including Roth, Cheever, Plath, and Updike, in relation to their first publication contexts; reconsiders modern and contemporary American writing and periodical culture, focusing critical attention on commercially successful 'smart' magazines; draws on new research in The New Yorker's manuscript and digital archives; and, a distinctive combination of close critical reading and cultural analysis.