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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Winning with Data in the Business of Sports - CRM and Analytics (Hardcover, 2nd edition)
Loot Price: R1,138
Discovery Miles 11 380
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Winning with Data in the Business of Sports - CRM and Analytics (Hardcover, 2nd edition)
Expected to ship within 12 - 19 working days
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New technologies mean that sports clubs and governing bodies are
generating more data than ever to help manage their relationship
with fans, their performance, and their income streams. This new
edition of Winning with Data in the Business of Sports explains how
to acquire, store, maintain, and use data in the most effective
ways. The key developments are three-fold: new technology, new
understanding of how to apply that technology, and the new laws
informing and controlling the data that can be generated from the
technology. Important developments that have occurred since the
publication of the first edition include the General Data
Protection Regulations (GDPR) and the COVID-19 pandemic. With a
focus on these unique challenges coupled with the opportunities the
use of data creates, this book is essential reading for
professionals within the sports industry. This second edition
includes: - An introduction to new technologies, the data they
generate, and the supporting processes we need to have in place to
use them. - Brand new case studies with recent examples of creative
applications from clubs, teams, leagues, and governing bodies,
including Arsenal, AS Roma, ICC Cricket World Cup, LA Kings,
Portland Trail Blazers, and UEFA. - The sports industry's response
to tighter data legislation introduced primarily though the GDPR. -
The role of data and direct engagement during the COVID-19
pandemic. The book provides clear guidance and knowledge that
sports industry professionals need to understand the role of data
for the business side of sports. It is essential reading for sports
clubs, governing bodies and those working in sports marketing,
media and communications, sponsorship, merchandise, ticketing,
events, and participation development. The book will also be of
interest to students of sports management.
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