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Iron Tribe is the fascinating story of how a garage hobby and a
passion for changing people's lives through fitness exploded into
the fastest growing fitness franchise in the country. From early
success as the top franchisee in the country in another fitness
franchise, to ministering to people who lived in a dump in Honduras
and realizing that he didn't have it all figured out, join Forrest
for this exciting and often surprising journey. The story involves
birthing a franchise business, creating a non-profit that has
impacted more than 200,000 people with the gift of clean water,
and, most importantly, a vibrant and loving family. The lessons he
learned along the way are applicable to any entrepreneur,
executive, or leader who wants to maximize their time, talents, and
resources while living a life of significance.
Millionaire maker Dan S. Kennedy, joined by successful franchisors
Forrest Walden and Jim Cavale, debunk the branding lies and myths
shared by small business owners and entrepreneurs and deliver a
heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE
BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT. Kennedy and
his co-authors don't offer a strategy for creating a company logo,
writing a slogan or issuing a press release. You won't learn how to
follow in the footsteps of big brand advertisers (and thus,
brand-build your business into bankruptcy). This book isn't about
buying brand power. It's about getting a highly valuable
brand--FREE. Led by Kennedy and contributors, learn the principles
behind power-house brands that didn't pour oceans of money into the
branding of their business. Then, master these truths for yourself,
put them into practice, and gain your own brand tribe-- customers
who believe in, promote and buy your brand.
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