|
Showing 1 - 2 of
2 matches in All Departments
This volume investigates the changes undergone by written
communication in our globalized world as English as a Lingua Franca
(ELF). The latter usually functions as a language for communication
purposes, but also becomes a language for identification purposes.
The study takes into account different web-genres: from the
replication of existing genres in other media to cybergenres, whose
key evolutionary force is the progressive exploitation of the new
functionalities afforded by the new medium. The variety of the
contexts of use has made it possible to consider different
ELF-using communities of practice, whose members adopt ELF and
adapt it to express individual, national and professional
identities in international interactions. The analysis focuses on
lexicogrammatical innovations, which inevitably change in
accordance with the different contexts of use, as well as on the
communicative strategies underpinning these changes.
Globalization, i.e. the spatio-temporal processes of change leading
to a transformation in the organization of human affairs, is said
to have started as long ago as the end of the 15th century. This
first wave of globalization was subsequently followed by two
others. The third wave of globalization, which began after 2000,
has made the world noticeably smaller. In fact, technological
innovations have sharply increased the availability of new modes
and channels of communication. As a result, the sharing of
knowledge and information all around the world has substantially
increased and this has prompted the emergence of new `globalizing
genres'. In addition, it has led to the implementation of a series
of adaptations to the existing genres, in an attempt to guarantee
their success and survival in an era which celebrates the need for
a `global reach'.In order to investigate these `winds of change' in
generic studies, the present volume combines a historical
perspective with a detailed survey of different contemporary
discourses and genres situated in an array of contexts of
interaction. Accordingly, the empirically informed analyses of
discourses and genres do not only focus on the textual,
intertextual and interdiscursive features, but also on the
institutional, organizational, professional and socio-cultural
settings, i.e. all those aspects which show how genres reflect
changing disciplinary and professional cultures.As a consequence,
and in line with the multi-faceted nature of genre, different
reading paths can be followed in the present volume. On the one
hand, it is possible to make a distinction between professional,
institutional and academic contexts. On the other hand, the concept
of change will also be investigated by focusing on oral, written
and web-mediated genres. Throughout the volume, the different
reading paths aim at highlighting the influence of the three waves
of globalization on genre evolution, thus contributing to providing
evidence in favour of the homogenization or fragmentation
hypotheses, which claim new `global genres' are outnumbering, or
are outnumbered by, the proliferation of a myriad of new,
customized genres.
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
|