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Global Interactions in English as a Lingua Franca - How written communication is changing under the influence of electronic media and new contexts of use (Paperback, New edition)
Loot Price: R1,884
Discovery Miles 18 840
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Global Interactions in English as a Lingua Franca - How written communication is changing under the influence of electronic media and new contexts of use (Paperback, New edition)
Series: Linguistic Insights, 168
Expected to ship within 12 - 17 working days
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This volume investigates the changes undergone by written
communication in our globalized world as English as a Lingua Franca
(ELF). The latter usually functions as a language for communication
purposes, but also becomes a language for identification purposes.
The study takes into account different web-genres: from the
replication of existing genres in other media to cybergenres, whose
key evolutionary force is the progressive exploitation of the new
functionalities afforded by the new medium. The variety of the
contexts of use has made it possible to consider different
ELF-using communities of practice, whose members adopt ELF and
adapt it to express individual, national and professional
identities in international interactions. The analysis focuses on
lexicogrammatical innovations, which inevitably change in
accordance with the different contexts of use, as well as on the
communicative strategies underpinning these changes.
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