|
Showing 1 - 2 of
2 matches in All Departments
"Superior Customer Value" (SCV) advances theory and offers new
tools useful for measuring value dimensions and strength. Achieving
highly useful sense making about the value concept and value
metrics is important because of the substantial evidence that:
customer assessments of total value in a product/service offering
strongly affects acceptance and initial purchase; customer
evaluations of value experiences relate strongly with retaining
them and growing the share-of-business these customers award
specific suppliers; and increases in delivered-value implemented
strategies relates positively to increases in profitability. "SCV"
focuses on advancing value theory, research, and strategy in
business-to-business contexts. Coverage includes in-depth case
research findings for existing and disruptively new products and
services and all papers in this volume embrace the proposition that
context is a major force affecting planning and implementing
strategy. "SCV" is relevant in particular to European and North
American B-to-B contexts. However, the tools and theories in the
volume are certainly relevant for research by scholars and
decisions by executives working in Asia and Australia. "SCV" is
essential reading for improving thinking, decisions, and actions
relating to the creation, marketing, and purchasing of superior
value in products and services - critical abilities for
product-service executives.
This book presents a radically innovative view on trade shows as
knowledge-rich places, where firms learn through observation and
interaction with other economic actors, and as enablers, rather
than mere consequences, of globalization. Traditionally seen as
marketing tools, trade shows are conceptualised as temporary
clusters that facilitate the creation and diffusion of knowledge
across geographical distances, even in the age of social media. The
book is organized in four parts. Part I lays out the conceptual
foundations of the knowledge-based perspective, from the early
development of trade fairs to modern-day events. Part II analyses
specific global developments, focussing on the trade show ecologies
of Europe, North America, and the Asia-Pacific region. Part III
investigates differences in the nature of knowledge generation
practices across international hub shows, exports shows, and import
shows in different industries, and investigates competition between
such events. Part IV discusses the implications of a
knowledge-based conceptualisation of trade shows. The book will be
of interest to scholars and students in economic geography,
management, marketing, organization studies, political science, and
sociology. It also has practical implications for trade show
organisers on how to make their events more competitive through
knowledge-based strategies; for industry associations and cities,
on how to use these events for collective/place marketing purposes;
and for policy makers, on how to use trade shows for export
promotion and innovation policies.
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
|