The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events. The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes: * Sports marketing and sports management theory. * Stage by stage analysis of the sponsorship process *The roles of different key stakeholders in the process * Thorough explanation of copyright and contract law for sports sponsorship * Major international sports sponsorship case-studies examined from concept stage through to post-event analysis. The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for professionals in sports law, sports management, sports marketing and brand management.

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events. The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes: * Sports marketing and sports management theory. * Stage by stage analysis of the sponsorship process *The roles of different key stakeholders in the process * Thorough explanation of copyright and contract law for sports sponsorship * Major international sports sponsorship case-studies examined from concept stage through to post-event analysis. The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for professionals in sports law, sports management, sports marketing and brand management.

Gauge theory, symplectic geometry and symplectic topology are important areas at the crossroads of several mathematical disciplines. The present book, with expertly written surveys of recent developments in these areas, includes some of the first expository material of Seiberg-Witten theory, which has revolutionised the subjects since its introduction in late 1994. Topics covered include: introductions to Seiberg-Witten theory, to applications of the S-W theory to four-dimensional manifold topology, and to the classification of symplectic manifolds; an introduction to the theory of pseudo-holomorphic curves and to quantum cohomology; algebraically integrable Hamiltonian systems and moduli spaces; the stable topology of gauge theory, Morse-Floer theory; pseudo-convexity and its relations to symplectic geometry; generating functions; Frobenius manifolds and topological quantum field theory.

The papers collected in this volume are contributions to the 43rd session of the Seminaire de mathematiques superieures (SMS) on "Morse Theoretic Methods in Nonlinear Analysis and Symplectic Topology." This session took place at the Universite de Montreal in July 2004 and was a NATO Advanced Study Institute (ASI). The aim of the ASI was to bring together young researchers from various parts of the world and to present to them some of the most signi cant recent advances in these areas. More than 77 mathematicians from 17 countries followed the 12 series of lectures and participated in the lively exchange of ideas. The lectures covered an ample spectrum of subjects which are re ected in the present volume: Morse theory and related techniques in in nite dim- sional spaces, Floer theory and its recent extensions and generalizations, Morse and Floer theory in relation to string topology, generating functions, structure of the group of Hamiltonian di?eomorphisms and related dynamical problems, applications to robotics and many others. We thank all our main speakers for their stimulating lectures and all p- ticipants for creating a friendly atmosphere during the meeting. We also thank Ms. Diane Belanger, our administrative assistant, for her help with the organi- tion and Mr. Andre Montpetit, our technical editor, for his help in the preparation of the volume."

Gauge theory, symplectic geometry and symplectic topology are important areas at the crossroads of several mathematical disciplines. The present book, with expertly written surveys of recent developments in these areas, includes some of the first expository material of Seiberg-Witten theory, which has revolutionised the subjects since its introduction in late 1994. Topics covered include: introductions to Seiberg-Witten theory, to applications of the S-W theory to four-dimensional manifold topology, and to the classification of symplectic manifolds; an introduction to the theory of pseudo-holomorphic curves and to quantum cohomology; algebraically integrable Hamiltonian systems and moduli spaces; the stable topology of gauge theory, Morse-Floer theory; pseudo-convexity and its relations to symplectic geometry; generating functions; Frobenius manifolds and topological quantum field theory.