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American Business Abroad: Ford on Six Continents documents the
first sixty years of Ford Motor Company's international expansion.
Ford Motor Company introduced Americans to the first affordable
car. Based on Ford's extraordinary company archives, this book
traces the company's rise as a multinational enterprise. Following
the export of the sixth car produced by the company, Ford opened
its first plant abroad in its second year of business and quickly
expanded around the world, building a business that by the mid
1920s spanned six continents. It faced wars, nationalism, numerous
government restrictions and all the perils of operating across
borders. First published in 1964, this book has lasting value in
reminding readers of the long and uneven path of globalization.
This new edition includes a new introduction by the author
examining the impact and legacy of the study. It remains a major
contribution to global economic history. In addition, Ford's
history offers useful lessons today for both participants in the
global economy and students of international business.
American Business Abroad: Ford on Six Continents documents the
first sixty years of Ford Motor Company's international expansion.
Ford Motor Company introduced Americans to the first affordable
car. Based on Ford's extraordinary company archives, this book
traces the company's rise as a multinational enterprise. Following
the export of the sixth car produced by the company, Ford opened
its first plant abroad in its second year of business and quickly
expanded around the world, building a business that by the mid
1920s spanned six continents. It faced wars, nationalism, numerous
government restrictions and all the perils of operating across
borders. First published in 1964, this book has lasting value in
reminding readers of the long and uneven path of globalization.
This new edition includes a new introduction by the author
examining the impact and legacy of the study. It remains a major
contribution to global economic history. In addition, Ford's
history offers useful lessons today for both participants in the
global economy and students of international business.
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