American Business Abroad - Ford on Six Continents (Paperback, Updated edition)

American Business Abroad: Ford on Six Continents documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archives, this book traces the company's rise as a multinational enterprise. Following the export of the sixth car produced by the company, Ford opened its first plant abroad in its second year of business and quickly expanded around the world, building a business that by the mid 1920s spanned six continents. It faced wars, nationalism, numerous government restrictions and all the perils of operating across borders. First published in 1964, this book has lasting value in reminding readers of the long and uneven path of globalization. This new edition includes a new introduction by the author examining the impact and legacy of the study. It remains a major contribution to global economic history. In addition, Ford's history offers useful lessons today for both participants in the global economy and students of international business.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	June 2011
First published:	June 2011
Authors:	Mira Wilkins • Frank Ernest Hill
Dimensions:	229 x 152 x 41mm (L x W x T)
Format:	Paperback - Trade
Pages:	582
Edition:	Updated edition
ISBN-13:	978-1-107-40023-8
Categories:	Books > Business & Economics > Business & management > International business Books > Humanities > History > History of specific subjects > Industrial history Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry Books > History > History of specific subjects > Industrial history Promotions
LSN:	1-107-40023-6
Barcode:	9781107400238

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