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Branchenubergreifende Analyse Des Aufbaus Einer Starken Retail Brand - Verhaltenswissenschaftliche Analyse in Funf... Branchenubergreifende Analyse Des Aufbaus Einer Starken Retail Brand - Verhaltenswissenschaftliche Analyse in Funf Einzelhandelsbranchen Unter Anwendung Der Mehrgruppenkausalanalyse (German, Paperback, 2008 ed.)
Prof Dr Bernhard Swoboda; Frank Halsig
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 R2,183 Discovery Miles 21 830
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Frank Halsig entwickelt und uberpruft mittels seiner empirischen Studie in funf Einzelhandelsbranchen ein umfassendes Wirkungsmodell, welches die Einflussfaktoren des Markenwertes eines Handelsunternehmens (Retail Brand Equity) ebenso umfasst wie den Einfluss der Retail Brand auf das Kaufverhalten der Konsumenten."

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