Research matters is an introductory research title aimed at undergraduate students. In an accessible and comprehensive manner, it explains research in its entirety to the novice researcher.

The book aims at equipping the inexperienced researcher with the necessary skills and confidence to tackle the research process. The chapters provide a theoretical underpinning and an overview of the three most common research paradigms and how these paradigms impact on the way in which researchers conduct their research.

Qualitative and quantitative methods are covered in detail as are the practicalities of referencing, proposal and report writing, and determining the limitations of research. The important topic of ethics in research is also included.

Mindcraft: The Theory and Practice of Persuasive Communication provides a comprehensive overview of the various theories of persuasion.

The text covers the roles and functions of persuasion in practice in the areas of political, developmental, health, and environmental communication as well as its use in traditional media, new media and visual communication. It includes the ethics of persuasion and persuasion as a profession.

Key Features:

• The only South African title of this nature on the market
• A broader overview of various aspects of persuasive communication
• Engaging visual elements
• Current and relevant examples and case studies

Modern day organisations are more dependent on communication to achieve success than ever before. Rapid development and greater complexity of communication technologies, and the growing importance and popularity of social media, means that organisations can no longer rely on traditional methods alone to engage in effective business communication.

Social media and new communication forms, however, come with their own challenges and pitfalls. Organisations need to carefully and strategically consider the use of these new media as part of their effective communication plan.

Effective Business Communication In Organisations, 4th edition, builds on traditional communication forms with up-to-date theory. It discusses new communication trends and the changing nature of communication in businesses.