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This handbook pursues an integrated communication approach. Drawing
on the various fields of organizational communication and their
relevance for CSR, it addresses innovative topics such as big data,
social media, and the convergence of communication channels, as
well as the roles they play in a successfully integrated CSR
communication program. Further aspects covered include the analysis
of sector-specific, cross-cultural, and ethical challenges related
to the effective communication of CSR. This handbook is unique in
its consistent focus on integrated communication. It is of interest
not only for the scientific discourse, but will also benefit those
corporations that not only seek to operate in a socially
responsible manner, but also to communicate their efforts to their
various stakeholders. Besides its significant value for researchers
and professionals, the book can also be used as a reference for
undergraduate and graduate students interested in successful CSR
communication.
Corporate social responsibility (CSR) is an established management
focus of today's companies and organizations of different types,
scope and size. Communication practices on CSR and sustainability
in the media industry, related theoretical concepts, and empirical
foundations have not yet been sufficiently explored. This book
focuses on a new normative framework of sustainability, bridging
the established debate on public value with the current debate on
social impact and the social license to operate in the media
industry. With a variety of contributions from theory and practice,
the book addresses the dual nature of media and media companies,
which simultaneously produce economic and cultural goods and thus
bear a "double responsibility": on the one hand, for the way they
present reality, monitor and criticize economic and political
developments, and bring ethical concerns to the public debate. On
the other hand, they bear responsibility for their own activities
as companies (license to operate). The book is therefore aimed at
readers interested in the journalistic perspective and at
executives in the media industry.
The Textbook seeks for an innovative approach to Sustainability
Communication as transdisciplinary area of research. Following the
United Nations Sustainable Development Goals, which are intended to
transform the world as it is known, we seek for a multidisciplinary
discussion of the role communication plays in realizing these
goals. With complementing theoretical approaches and concepts, the
book offers various perspectives on communication practices and
strategies on an individual, organizational, institutional, as well
as public level that contribute, enable (or hinder) sustainable
development. Presented case studies show methodological as well as
issue specific challenges in sustainability communication.
Therefore, the book introduces and promotes innovative methods for
this specific area of research.
This handbook pursues an integrated communication approach. Drawing
on the various fields of organizational communication and their
relevance for CSR, it addresses innovative topics such as big data,
social media, and the convergence of communication channels, as
well as the roles they play in a successfully integrated CSR
communication program. Further aspects covered include the analysis
of sector-specific, cross-cultural, and ethical challenges related
to the effective communication of CSR. This handbook is unique in
its consistent focus on integrated communication. It is of interest
not only for the scientific discourse, but will also benefit those
corporations that not only seek to operate in a socially
responsible manner, but also to communicate their efforts to their
various stakeholders. Besides its significant value for researchers
and professionals, the book can also be used as a reference for
undergraduate and graduate students interested in successful CSR
communication.
Dieses Buch stellt vielfaltige Aspekte und Grundlagen digitaler
Medientransformationen vor. Erhebliche technologische Fortschritte
und makromediale Transformationen oeffnen den Markt fur neue
Teilnehmer und disruptive Geschaftsmodelle. Technologiegiganten
destabilisieren die traditionelle Medienlandschaft und ziehen die
Aufmerksamkeit des Publikums auf sich.Renommierte Beitragsautoren
zeigen, wie traditionelle Medienunternehmen weiterhin marktfahig
bleiben und uberleben koennen. Sie machen den Wandel von Medien,
Medienindustrien, Medienorganisationen und Mediennutzungen aus
heterogenen Perspektiven verstehbar und erlautern
Gestaltungsoptionen in der digitalen Transformation der Medien. Im
Zentrum stehen theoriebildende und praxisfoerdernde UEberlegungen
zur Medienfinanzierung und Erloesmodellierung von klassischen, aber
auch neuen Medien sowie die Rolle des Journalismus unter
veranderten Rahmenbedingungen des Medienwandels. Der Inhalt*
Strukturelle Grundlagen digitaler Medientransformationen*
Auswirkungen der digitalen Transformation auf Journalismus und
Medienindustrie* Der oeffentlich-rechtliche Rundfunk im digitalen
Medienwandel* Frauen in der digitalen Transformation der Medien*
Probleme in der Finanzierung von Medienangeboten* Digitale
Plattformoekonomie* Handlungsoptionen und neue Loesungskonzepte fur
Werbung* Die digitale Transformation der Medien unter oekosozialen,
alternativen Aspekten* Identitat in der Netzwerkgesellschaft*
Desinformations-Kampagnen* Unterhaltungsindustrie und Museen in der
digitalen Transformation
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