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Die Wirkung von Glaubwurdigkeit in der Marketingkommunikation - Eine Analyse der kurz- und langfristigen Effekte (German,... Die Wirkung von Glaubwurdigkeit in der Marketingkommunikation - Eine Analyse der kurz- und langfristigen Effekte (German, Paperback, 2010 ed.)
Prof Dr Martin Eisend; Franziska Kuster-Rohde
R1,264 Discovery Miles 12 640
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Franziska Kuster-Rohde untersucht die Glaubwurdigkeit verschiedener Gestaltungsmoeglichkeiten der Marketingkommunikation und uberpruft, inwiefern sich diese auf eine hoehere Effektivitat und Persuasivitat der Kommunikation auswirkt.

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