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Die Wirkung von Glaubwurdigkeit in der Marketingkommunikation - Eine Analyse der kurz- und langfristigen Effekte (German, Paperback, 2010 ed.) Loot Price: R1,365
Discovery Miles 13 650
Die Wirkung von Glaubwurdigkeit in der Marketingkommunikation - Eine Analyse der kurz- und langfristigen Effekte (German,...

Die Wirkung von Glaubwurdigkeit in der Marketingkommunikation - Eine Analyse der kurz- und langfristigen Effekte (German, Paperback, 2010 ed.)

Prof Dr Martin Eisend; Franziska Kuster-Rohde

Series: Marketing-Management

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Loot Price R1,365 Discovery Miles 13 650 | Repayment Terms: R128 pm x 12*

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Franziska Kuster-Rohde untersucht die Glaubwurdigkeit verschiedener Gestaltungsmoeglichkeiten der Marketingkommunikation und uberpruft, inwiefern sich diese auf eine hoehere Effektivitat und Persuasivitat der Kommunikation auswirkt.

General

Imprint: Gabler
Country of origin: Germany
Series: Marketing-Management
Release date: February 2010
First published: 2010
Foreword by: Prof Dr Martin Eisend
Authors: Franziska Kuster-Rohde
Dimensions: 210 x 148 x 10mm (L x W x T)
Format: Paperback
Pages: 176
Edition: 2010 ed.
ISBN-13: 978-3-8349-2116-1
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8349-2116-5
Barcode: 9783834921161

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