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Praxishandbuch Bibliotheks- und Informationsmarketing (German, Hardcover): Ursula Georgy, Frauke Schade Praxishandbuch Bibliotheks- und Informationsmarketing (German, Hardcover)
Ursula Georgy, Frauke Schade
R6,059 Discovery Miles 60 590
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The future viability of libraries and information establishments depends to a very great extent on their ability to anticipate social, political, economic and technological developments, and so to position themselves within the context of the cultural and educational landscape with innovative service concepts. The intention of the handbook is to apply current marketing strategies and methods to libraries and information institutions from a systematic perspective, so that they are practically relevant and theoretically sound. Open publication

Praxishandbuch Informationsmarketing - Konvergente Strategien, Methoden Und Konzepte (German, Hardcover): Frauke Schade, Ursula... Praxishandbuch Informationsmarketing - Konvergente Strategien, Methoden Und Konzepte (German, Hardcover)
Frauke Schade, Ursula Georgy
R4,715 Discovery Miles 47 150
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