0
Your cart

Your cart is empty

Books > Reference & Interdisciplinary > Library & information sciences

Buy Now

Praxishandbuch Bibliotheks- und Informationsmarketing (German, Hardcover) Loot Price: R6,293
Discovery Miles 62 930
Praxishandbuch Bibliotheks- und Informationsmarketing (German, Hardcover): Ursula Georgy, Frauke Schade

Praxishandbuch Bibliotheks- und Informationsmarketing (German, Hardcover)

Ursula Georgy, Frauke Schade

 (sign in to rate)
Loot Price R6,293 Discovery Miles 62 930 | Repayment Terms: R590 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

The future viability of libraries and information establishments depends to a very great extent on their ability to anticipate social, political, economic and technological developments, and so to position themselves within the context of the cultural and educational landscape with innovative service concepts. The intention of the handbook is to apply current marketing strategies and methods to libraries and information institutions from a systematic perspective, so that they are practically relevant and theoretically sound. Open publication

General

Imprint: K.G. Saur Verlag
Country of origin: Germany
Release date: July 2012
First published: July 2012
Editors: Ursula Georgy • Frauke Schade
Dimensions: 244 x 170 x 37mm (L x W x T)
Format: Hardcover - Sewn / Cloth over boards
Pages: 670
ISBN-13: 978-3-11-026042-7
Languages: German
Categories: Books > Reference & Interdisciplinary > Library & information sciences > General
Promotions
LSN: 3-11-026042-5
Barcode: 9783110260427

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Myth and Magic of Library Systems
Kelley Paperback R1,713 R1,621 Discovery Miles 16 210
Intellectual Property and Assessing its…
Benedikt Sas, Stanislas De Vocht, … Hardcover R1,572 R1,493 Discovery Miles 14 930
Improving Student Information Search - A…
Barbara Blummer, Jeffrey M. Kenton Paperback R1,502 Discovery Miles 15 020
Shaping Knowledge - Complex…
Jamie O'Brien Paperback R1,571 R1,309 Discovery Miles 13 090
Proactive Marketing for the New and…
Melissa U D Goldsmith, Anthony J. Fonseca Paperback R1,523 Discovery Miles 15 230
After the Book - Information Services…
George Stachokas Paperback R1,574 R1,495 Discovery Miles 14 950
Libraries and Public Perception - A…
Anna Galluzzi Paperback R1,558 R1,295 Discovery Miles 12 950
Six Key Communication Skills for Records…
Kenneth Neal Paperback R1,570 R1,491 Discovery Miles 14 910
The Future of the Academic Journal
Bill Cope, Angus Phillips Paperback R1,789 R1,624 Discovery Miles 16 240
Digital Asset Ecosystems - Rethinking…
Tobias Blanke Paperback R1,571 R1,492 Discovery Miles 14 920
From Knowledge Abstraction to Management…
Aparajita Suman Paperback R1,586 R1,506 Discovery Miles 15 060
Private Philanthropic Trends in Academic…
Luis Gonzalez Paperback R1,308 Discovery Miles 13 080

See more

Partners