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Rhetorical Hermeneutics - Invention and Interpretation in the Age of Science (Paperback, New): Alan G. Gross, William M. Keith Rhetorical Hermeneutics - Invention and Interpretation in the Age of Science (Paperback, New)
Alan G. Gross, William M. Keith
R873 Discovery Miles 8 730 Ships in 12 - 17 working days

Starting from the work of John Angus Campbell, Alan Gross, and Lawrence Prelli on the rhetoric of science, Gaonkar broadens his critique to fundamental issues for any rhetorical theory and develops four questions that cut to the heart of the possibility of a postmodern rhetoric.

Communicating Science - The Scientific Article from the 17th Century to the Present (Hardcover): Alan G. Gross, Joseph E.... Communicating Science - The Scientific Article from the 17th Century to the Present (Hardcover)
Alan G. Gross, Joseph E. Harmon, Michael S. Reidy
R4,446 Discovery Miles 44 460 Ships in 12 - 17 working days

This book describes the development of the scientific article from its modest beginnings to the global phenomenon that it has become today. The authors focus on changes in the style, organization, and argumentative structure of scientific communication over time. This outstanding resource is the definitive study on the rhetoric of science.

The State of Rhetoric of Science and Technology - A Special Issue of Technical Communication Quarterly (Paperback, 2005 Ed.):... The State of Rhetoric of Science and Technology - A Special Issue of Technical Communication Quarterly (Paperback, 2005 Ed.)
Alan G. Gross, Laura J. Gurak
R1,281 Discovery Miles 12 810 Ships in 12 - 17 working days

The ubiquity of the Internet and digital technology has changed the sites of rhetorical discourse and inquiry, as well as the methods by which such analyses are performed. This special issue discusses the state of rhetoric of science and technology at the beginning of the twenty-first century. While many books connecting rhetorical theory to the Internet have paved the way for more refined and insightful studies of online communication, the articles here serve as a reflective moment, an opportunity to consider thoughtful statements from those who have published and been influential in the field.

Export Empire - German Soft Power in Southeastern Europe, 1890-1945 (Hardcover): Stephen G. Gross Export Empire - German Soft Power in Southeastern Europe, 1890-1945 (Hardcover)
Stephen G. Gross
R2,608 Discovery Miles 26 080 Ships in 12 - 17 working days

German imperialism in Europe evokes images of military aggression and ethnic cleansing. Yet, even under the Third Reich, Germans deployed more subtle forms of influence that can be called soft power or informal imperialism. Stephen G. Gross examines how, between 1918 and 1941, German businessmen and academics turned their nation - an economic wreck after World War I - into the single largest trading partner with the Balkan states, their primary source for development aid and their diplomatic patron. Building on traditions from the 1890s and working through transnational trade fairs, chambers of commerce, educational exchange programmes and development projects, Germans collaborated with Croatians, Serbians and Romanians to create a continental bloc, and to exclude Jews from commerce. By gaining access to critical resources during a global depression, the proponents of soft power enabled Hitler to militarise the German economy and helped make the Third Reich's territorial conquests after 1939 economically possible.

Plant Polyphenols 2 - Chemistry, Biology, Pharmacology, Ecology (Hardcover, 1999 ed.): Georg G. Gross, Richard W. Hemingway,... Plant Polyphenols 2 - Chemistry, Biology, Pharmacology, Ecology (Hardcover, 1999 ed.)
Georg G. Gross, Richard W. Hemingway, Takashi Yoshida
R5,718 Discovery Miles 57 180 Ships in 10 - 15 working days

This volume contains the proceedings of the 3rd Tannin Conference, held in July 1998, with the objective of promoting collaboration between chemists and biologists to improve our understanding of the biological significance of plant polyphenols and to expand possibilities for their use. Special efforts were made to summarize late-1990s research on the influence of these compounds on human health. Some of the topics included are: hydrolyzable tannins; condensed tannins and related compounds; biotechnology; antioxidant properties and heart disease; conformation, complexation, and antimicrobial properties; polyphenols and cancer; polyphenols in commerce; polyphenols and ecology. A comparison of the contributions to the proceedings of the first, second, and third of these conferences shows important growth in the recognition of the significance of these compounds on the part of biologists and biochemists and increasing relevance in medically-oriented disciplines.

Export Empire - German Soft Power in Southeastern Europe, 1890-1945 (Paperback): Stephen G. Gross Export Empire - German Soft Power in Southeastern Europe, 1890-1945 (Paperback)
Stephen G. Gross
R1,123 Discovery Miles 11 230 Ships in 12 - 17 working days

German imperialism in Europe evokes images of military aggression and ethnic cleansing. Yet, even under the Third Reich, Germans deployed more subtle forms of influence that can be called soft power or informal imperialism. Stephen G. Gross examines how, between 1918 and 1941, German businessmen and academics turned their nation - an economic wreck after World War I - into the single largest trading partner with the Balkan states, their primary source for development aid and their diplomatic patron. Building on traditions from the 1890s and working through transnational trade fairs, chambers of commerce, educational exchange programmes and development projects, Germans collaborated with Croatians, Serbians and Romanians to create a continental bloc, and to exclude Jews from commerce. By gaining access to critical resources during a global depression, the proponents of soft power enabled Hitler to militarise the German economy and helped make the Third Reich's territorial conquests after 1939 economically possible.

Linear Chaos (Paperback, 2011 ed.): Karl G. Grosse-Erdmann, Alfred Peris Manguillot Linear Chaos (Paperback, 2011 ed.)
Karl G. Grosse-Erdmann, Alfred Peris Manguillot
R2,220 Discovery Miles 22 200 Ships in 10 - 15 working days

It is commonly believed that chaos is linked to non-linearity, however many (even quite natural) linear dynamical systems exhibit chaotic behavior. The study of these systems is a young and remarkably active field of research, which has seen many landmark results over the past two decades. Linear dynamics lies at the crossroads of several areas of mathematics including operator theory, complex analysis, ergodic theory and partial differential equations. At the same time its basic ideas can be easily understood by a wide audience. Written by two renowned specialists, Linear Chaos provides a welcome introduction to this theory. Split into two parts, part I presents a self-contained introduction to the dynamics of linear operators, while part II covers selected, largely independent topics from linear dynamics. More than 350 exercises and many illustrations are included, and each chapter contains a further 'Sources and Comments' section. The only prerequisites are a familiarity with metric spaces, the basic theory of Hilbert and Banach spaces and fundamentals of complex analysis. More advanced tools, only needed occasionally, are provided in two appendices. A self-contained exposition, this book will be suitable for self-study and will appeal to advanced undergraduate or beginning graduate students. It will also be of use to researchers in other areas of mathematics such as partial differential equations, dynamical systems and ergodic theory.

The Scientific Sublime - Popular Science Unravels the Mysteries of the Universe (Hardcover): Alan G. Gross The Scientific Sublime - Popular Science Unravels the Mysteries of the Universe (Hardcover)
Alan G. Gross
R763 Discovery Miles 7 630 Ships in 12 - 17 working days

The sublime evokes our awe, our terror, and our wonder. Applied first in ancient Greece to the heights of literary expression, in the 18th-century the sublime was extended to nature and to the sciences, enterprises that viewed the natural world as a manifestation of God's goodness, power, and wisdom. In The Scientific Sublime, Alan Gross reveals the modern-day sublime in popular science. He shows how the great popular scientists of our time-Richard Feynman, Stephen Hawking, Steven Weinberg, Brian Greene, Lisa Randall, Rachel Carson, Stephen Jay Gould, Steven Pinker, Richard Dawkins, and E. O. Wilson-evoke the sublime in response to fundamental questions: How did the universe begin? How did life? How did language? These authors maintain a tradition initiated by Joseph Addison, Edmund Burke, Immanuel Kant, and Adam Smith, towering 18th-century figures who adapted the literary sublime first to nature, then to science-though with one crucial difference: religion has been replaced wholly by science. In a final chapter, Gross explores science's attack on religion, an assault that attempts to sweep permanently under the rug two questions science cannot answer: What is the meaning of life? What is the meaning of the good life?

Energy and Power - Germany in the Age of Oil, Atoms, and Climate Change (Hardcover): Stephen G. Gross Energy and Power - Germany in the Age of Oil, Atoms, and Climate Change (Hardcover)
Stephen G. Gross
R1,177 R1,103 Discovery Miles 11 030 Save R74 (6%) Ships in 12 - 17 working days

A novel exploration of the deeper political, economic, and geopolitical history behind Germany's daring campaign to restructure its energy system around green power. Since the 1990s, Germany has embarked on a daring campaign to restructure its energy system around renewable power, sparking a global revolution in solar and wind technology. But this pioneering energy transition has been plagued with problems. In Energy and Power, Stephen G. Gross explains the deeper origins of the Energiewende—Germany's transition to green energy—and offers the first comprehensive history of German energy and climate policy from World War II to the present. The book follows the Federal Republic as it passed through five energy transitions from the dramatic shift to oil that nearly wiped out the nation's hard coal sector, to the oil shocks and the rise of the Green movement in the 1970s and 1980s, the co-creation of a natural gas infrastructure with Russia, and the transition to renewable power today. He shows how debates over energy profoundly shaped the course of German history and influenced the landmark developments that define modern Europe. As Gross argues, the intense and early politicization of energy led the Federal Republic to diverge from the United States and rethink its fossil economy well before global warming became a public issue, building a green energy system in the name of many social goals. Yet Germany's experience also illustrates the difficulty, the political battles, and the unintended consequences that surround energy transitions. By combining economy theory with a study of interest groups, ideas, and political mobilization, Energy and Power offers a novel explanation for why energy transitions happen. Further, it provides a powerful lens to move beyond conventional debates on Germany's East-West divide, or its postwar engagement with the Holocaust, to explore how this nation has shaped the contemporary world in other important ways.

Science from Sight to Insight - How Scientists Illustrate Meaning (Paperback): Alan G. Gross, Joseph E. Harmon Science from Sight to Insight - How Scientists Illustrate Meaning (Paperback)
Alan G. Gross, Joseph E. Harmon
R966 Discovery Miles 9 660 Ships in 12 - 17 working days

John Dalton's molecular structures. Scatter plots and geometric diagrams. Watson and Crick's double helix. The way in which scientists understand the world - and the key concepts that explain it - is undeniably bound up in not only words, but images. Moreover, from PowerPoint presentations to articles in academic journals, scientific communication routinely relies on the relationship between words and pictures. In Science from Sight to Insight, Alan G. Gross and Joseph E. Harmon present a short history of the scientific visual, and then formulate a theory about the interaction between the visual and textual. With great insight and admirable rigor, the authors argue that scientific meaning itself comes from the complex interplay between the verbal and the visual in the form of graphs, diagrams, maps, drawings, and photographs. The authors use a variety of tools to probe the nature of scientific images, from Heidegger's philosophy of science to Peirce's semiotics of visual communication. Their synthesis of these elements offers readers an examination of scientific visuals at a much deeper and more meaningful level than ever before.

Plant Polyphenols 2 - Chemistry, Biology, Pharmacology, Ecology (Paperback, 1999 ed.): Georg G. Gross, Richard W. Hemingway,... Plant Polyphenols 2 - Chemistry, Biology, Pharmacology, Ecology (Paperback, 1999 ed.)
Georg G. Gross, Richard W. Hemingway, Takashi Yoshida
R5,619 Discovery Miles 56 190 Ships in 10 - 15 working days

This volume summarizes current research on the influence of plant polyphenols on human health, promoting collaboration between chemists and biologists to improve our understanding of their biological significance, and expanding the possibilities for their use.

A Hole in the Head - More Tales in the History of Neuroscience (Paperback): Charles G Gross A Hole in the Head - More Tales in the History of Neuroscience (Paperback)
Charles G Gross
R1,793 Discovery Miles 17 930 Ships in 10 - 15 working days

Essays on great figures and important issues, advances and blind alleys-from trepanation to the discovery of grandmother cells-in the history of brain sciences. Neuroscientist Charles Gross has been interested in the history of his field since his days as an undergraduate. A Hole in the Head is the second collection of essays in which he illuminates the study of the brain with fascinating episodes from the past. This volume's tales range from the history of trepanation (drilling a hole in the skull) to neurosurgery as painted by Hieronymus Bosch to the discovery that bats navigate using echolocation. The emphasis is on blind alleys and errors as well as triumphs and discoveries, with ancient practices connected to recent developments and controversies. Gross first reaches back into the beginnings of neuroscience, then takes up the interaction of art and neuroscience, exploring, among other things, Rembrandt's "Anatomy Lesson" paintings, and finally, examines discoveries by scientists whose work was scorned in their own time but proven correct in later eras.

The Internet Revolution in the Sciences and Humanities (Hardcover): Alan G. Gross, Joseph E. Harmon The Internet Revolution in the Sciences and Humanities (Hardcover)
Alan G. Gross, Joseph E. Harmon
R3,550 Discovery Miles 35 500 Ships in 12 - 17 working days

The Internet Revolution in the Sciences and Humanities takes a new look at C.P. Snow's distinction between the two cultures, a distinction that provides the driving force for a book that contends that the Internet revolution has sown the seeds for transformative changes in both the sciences and the humanities. It is because of this common situation that the humanities can learn from the sciences, as well as the sciences from the humanities, in matters central to both: generating, evaluating, and communicating knowledge on the Internet. In a succession of chapters, the authors deal with the state of the art in web-based journal articles and books, web sites, peer review, and post-publication review. In the final chapter, they address the obstacles the academy and scientific organizations face in taking full advantage of the Internet: outmoded tenure and promotion procedures, the cost of open access, and restrictive patent and copyright law. They also argue that overcoming these obstacles does not require revolutionary institutional change. In their view, change must be incremental, making use of the powers and prerogatives scientific and academic organizations already have.

The Internet Revolution in the Sciences and Humanities (Paperback): Alan G. Gross, Joseph E. Harmon The Internet Revolution in the Sciences and Humanities (Paperback)
Alan G. Gross, Joseph E. Harmon
R893 Discovery Miles 8 930 Ships in 12 - 17 working days

The Internet Revolution in the Sciences and Humanities takes a new look at C.P. Snow's distinction between the two cultures, a distinction that provides the driving force for a book that contends that the Internet revolution has sown the seeds for transformative changes in both the sciences and the humanities. It is because of this common situation that the humanities can learn from the sciences, as well as the sciences from the humanities, in matters central to both: generating, evaluating, and communicating knowledge on the Internet. In a succession of chapters, the authors deal with the state of the art in web-based journal articles and books, web sites, peer review, and post-publication review. In the final chapter, they address the obstacles the academy and scientific organizations face in taking full advantage of the Internet: outmoded tenure and promotion procedures, the cost of open access, and restrictive patent and copyright law. They also argue that overcoming these obstacles does not require revolutionary institutional change. In their view, change must be incremental, making use of the powers and prerogatives scientific and academic organizations already have.

Schizophrenie - Verlaufs- Und Sozialpsychiatrische Langzeituntersuchungen an Den 1945 - 1959 in Bonn Hospitalisierten... Schizophrenie - Verlaufs- Und Sozialpsychiatrische Langzeituntersuchungen an Den 1945 - 1959 in Bonn Hospitalisierten Schizophrenen Kranken (German, Paperback, Softcover Reprint of the Original 1st 1979 ed.)
G. Huber, G. Gross, R. Schuttler
R2,231 Discovery Miles 22 310 Ships in 10 - 15 working days

Das Erfahrungsgut, tiber das im vorliegenden Buch berichtet wird, sind in erster Linie die an einer Schizophrenie erkrankten Patienten, die in den Jahren 1945 bis 1959 in der Bonner Universitiits-Nervenklinik aufgenommen wurden. Die Untersuchungen selbst, die Auswertung der Befunde und die Niederschrift erstreckten sich tiber einen Zeitraum von 12 Jahren. Die Verfasser, die das Vorhaben von Anfang an gemeinsam planten und durchftihrten, sind gleicherm en fUr alle Teile des Buches verantwortlich. Wir stellten 1964 an der von H.J. Weitbrecht eingerichteten, seinerzeit von G. Huber geleiteten Forschungsstelle fur Verlaufspsychiatrie ein Arbeitsprogramm auf, das in Fortflihrung frtiherer Langzeituntersuchungen an Heidelberger und Wieslocher Patien- ten sich zum Ziel setzte, den Lebensweg von Patienten zu beschreiben, die zumindest einmal in ihrem Leben wegen einer schizophrenen Psychose in klinischer Behandlung standen. Bei den Untersuchungen konnten wir auf jahrzehntelange Erfahrungen mit schizophrenen Kranken der Heidelberger Psychiatrischen Klinik und Poliklinik (1949 bis 1962), des Akademischen Krankenhauses der Universitat Ulm-Weissenau (1968 bis 1974) und der Psychiatrischen und Neurologischen Klinik der Medizinischen Hoch- schule Ltibeck (1974 bis 1978) zurtickgreifen, tiber die zum Teil in aiteren eigenen Publikationen berichtet wurde.

Diagnostik Und Therapie Sexuell UEbertragbarer Krankheiten - Leitlinien 2001 Der Deutschen Std-Gesellschaft (German, Hardcover,... Diagnostik Und Therapie Sexuell UEbertragbarer Krankheiten - Leitlinien 2001 Der Deutschen Std-Gesellschaft (German, Hardcover, 2001 ed.)
D Petzoldt, G. Gross
R1,550 Discovery Miles 15 500 Ships in 10 - 15 working days

Die Diagnose und Therapie sexuell ubertragbarer Erkrankungen bestimmen zunehmend den Alltag der arztlichen Praxis. Ferntourismus und die Reisewut der Patienten sorgen fur neuartige Krankheiten, die erst einmal erkannt werden mussen. Zudem muss sich der Arzt mit unterschiedlichen Therapieschemata auseinandersetzen. Gibt es Leitlinien zu diesem wichtigen Thema? Ja, bei Springer: Die Leitlinien 2001 der deutschen STD-Gesellschaft klaren kompakt und ubersichtlich uber jedes einzelne Krankheitsbild auf und erlautern Dosierungsvorschlage sowie individuelle therapeutische Massnahmen. In erganzenden Kapiteln werden die Grundzuge der Epidemiologie, der Pravention und der gesetzlichen Grundlagen dargestellt.

Dynamik Umweltrelevanter Systeme (German, Paperback): Kolumban Hutter Dynamik Umweltrelevanter Systeme (German, Paperback)
Kolumban Hutter; Contributions by E Augstein, Heinz Blatter, B Diekmann, H Fleer, …
R1,885 Discovery Miles 18 850 Ships in 10 - 15 working days

Es ist uns allen sicherlich hinliinglich bekannt, wenn vielleicht auch nicht in der notwendigen Schiirfe bewuBt, daB der Mensch und seine Umwelt in einer Wechselbeziehung zueinander stehen. Wiihrend Jahrtausenden - bis in die Anfiinge dieses Jahrhunderts hinein - bestand diese Beziehung weitgehend in einer Abhiingigkeit des Menschen von seiner Umwelt; er hatte gelernt, im Ein klang mit der Natur zu leben. Seit jiingster Zeit wird jedoch mit immens anwachsender Intensitiit die Umwelt - und damit sei hier der gesamte Erdball gemeint - mehr und mehr yom Menschen abhiingig. Dies hiingt eng zusammen mit dem Anstieg der Weltbevolkerung und den wachsenden Anspriichen unserer eigenen Zivilisation sowie derjenigen der unterentwickelten Liinder. Umwelt forschung geht uns aile an; sie hat naturwissenschaftliche, soziookonomische und politische Hintergriinde und ist daher komplex und schwierig zu verstehen. Ihre Einfiihrung an Universitiiten und Technischen Hochschulen, ihr Eingang in fachbezogene oder fachiibergreifende Veranstaltungen und ihre Darstellung in zielgerichteten Lehrbiichern tun Not. Wir unternehmen hier einen Versuch der integrierenden Darstellung, notwendigerweise einschriinkend, urn von er stklassigen Wissenschaftlern ihres Fachgebietes zu erfahren, was wir zu er warten haben, was im ProzeB des vielleicht Zu-spiit-Erkennens schon einge treten ist, und was getan werden muB, damit gewisse unerwiinschte Entwick lungen abgewendet werden konnen. Urn diese Erkenntnisse in ihrem vollen Umfang wert en zu konnen, sind griindliche naturwissenschaftliche Kenntnisse notwendig, Kenntnisse der Physik, Chemie und Biologie, die aIle im Wechsel spiel okologischer Fragestellungen teilhaben."

Communicating Science - The Scientific Article from the 17th Century to the Present (Paperback): Alan G. Gross, Joseph E.... Communicating Science - The Scientific Article from the 17th Century to the Present (Paperback)
Alan G. Gross, Joseph E. Harmon, Michael S. Reidy
R844 Discovery Miles 8 440 Ships in 10 - 15 working days

Available now for the first time in paperback, COMMUNICATING SCIENCE: THE SCIENTIFIC ARTICLE FROM THE 17TH CENTURY TO THE PRESENT elaborates the emergence of the scientific article from its beginnings to the present. Gross, Harmon, and Reidy analyze numerous sample texts in French, English, and German, focusing on the changes in the style, organization, and argumentative structure of scientific communication over time. The authors also speculate on the currency and influence of the scientific article in the digital age. COMMUNICATING SCIENCE: THE SCIENTIFIC ARTICLE FROM THE 17TH CENTURY TO THE PRESENT has been an invaluable resource text in the rhetoric of science and stands as the definitive study on the topic. " COMMUNICATING SCIENCE] offers a moment of coalescence in the rhetoric of science as a model of rigorous research, not likely to be duplicated soon. It will be a staple introductory text in science studies courses and a stimulant for better scholarship in the field." -Jeanne Fahnestock, RHETORIC SOCIETY QUARTERLY "Communicating Science is a substantial contribution to the literature mapping out the changing language and rhetoric of the scientific article from 1665 to the present." -Charles Bazerman, ISIS "Gross, Harmon, and Reidy have set a new and higher standard for methodological and presentational rigor in scientific communication content analysis." ��-Kathryn Northcut, JOURNAL OF TECHNICAL WRITING AND COMMUNICATION "Gross, Harmon, and Reidy's decision to emphasize depth over breadth is characteristic of groundbreaking scholarship." -Suzanne Black, JOURNAL OF BUSINESS AND TECHNICAL COMMUNICATION "Communicating Science is a marvel of scholarship and expression and deserves to be in the curriculum of every university's rhetoric department." -Tim Whalen, IEEE TRANSACTIONS ON PROFESSIONAL COMMUNICATION "The book will be an essential starting point for future discussion of the history of scientific writing." -John Turney, DIVERSITY AND DISTRIBUTIONS "A book to buy, to read, and to think about." -A. J. (Tom) van Loon, EUROPEAN SCIENCE EDITING

Brain, Vision, Memory - Tales in the History of Neuroscience (Paperback, New Ed): Charles G Gross Brain, Vision, Memory - Tales in the History of Neuroscience (Paperback, New Ed)
Charles G Gross
R1,212 Discovery Miles 12 120 Ships in 10 - 15 working days

In these engaging tales describing the growth of knowledge about the brain-from the early Egyptians and Greeks to the Dark Ages and the Renaissance to the present time-Gross attempts to answer the question of how the discipline of neuroscience evolved into its modern incarnation through the twists and turns of history. Charles G. Gross is an experimental neuroscientist who specializes in brain mechanisms in vision. He is also fascinated by the history of his field. In these tales describing the growth of knowledge about the brain from the early Egyptians and Greeks to the present time, he attempts to answer the question of how the discipline of neuroscience evolved into its modern incarnation through the twists and turns of history. The first essay tells the story of the visual cortex, from the first written mention of the brain by the Egyptians, to the philosophical and physiological studies by the Greeks, to the Dark Ages and the Renaissance, and finally, to the modern work of Hubel and Wiesel. The second essay focuses on Leonardo da Vinci's beautiful anatomical work on the brain and the eye: was Leonardo drawing the body observed, the body remembered, the body read about, or his own dissections? The third essay derives from the question of whether there can be a solely theoretical biology or biologist; it highlights the work of Emanuel Swedenborg, the eighteenth-century Swedish mystic who was two hundred years ahead of his time. The fourth essay entails a mystery: how did the largely ignored brain structure called the "hippocampus minor" come to be, and why was it so important in the controversies that swirled about Darwin's theories? The final essay describes the discovery of the visual functions of the temporal and parietal lobes. The author traces both developments to nineteenth-century observations of the effect of temporal and parietal lesions in monkeys-observations that were forgotten and subsequently rediscovered.

Science from Sight to Insight - How Scientists Illustrate Meaning (Hardcover, New): Alan G. Gross, Joseph E. Harmon Science from Sight to Insight - How Scientists Illustrate Meaning (Hardcover, New)
Alan G. Gross, Joseph E. Harmon
R2,329 Discovery Miles 23 290 Out of stock

John Dalton's molecular structures. Scatter plots and geometric diagrams. Watson and Crick's double helix. The way in which scientists understand the world - and the key concepts that explain it - is undeniably bound up in not only words, but images. Moreover, from PowerPoint presentations to articles in academic journals, scientific communication routinely relies on the relationship between words and pictures. In Science from Sight to Insight, Alan G. Gross and Joseph E. Harmon present a short history of the scientific visual, and then formulate a theory about the interaction between the visual and textual. With great insight and admirable rigor, the authors argue that scientific meaning itself comes from the complex interplay between the verbal and the visual in the form of graphs, diagrams, maps, drawings, and photographs. The authors use a variety of tools to probe the nature of scientific images, from Heidegger's philosophy of science to Peirce's semiotics of visual communication. Their synthesis of these elements offers readers an examination of scientific visuals at a much deeper and more meaningful level than ever before.

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