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Books > History > World history > From 1900
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Export Empire - German Soft Power in Southeastern Europe, 1890-1945 (Paperback)
Loot Price: R1,218
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Export Empire - German Soft Power in Southeastern Europe, 1890-1945 (Paperback)
Series: New Studies in European History
Expected to ship within 12 - 19 working days
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German imperialism in Europe evokes images of military aggression
and ethnic cleansing. Yet, even under the Third Reich, Germans
deployed more subtle forms of influence that can be called soft
power or informal imperialism. Stephen G. Gross examines how,
between 1918 and 1941, German businessmen and academics turned
their nation - an economic wreck after World War I - into the
single largest trading partner with the Balkan states, their
primary source for development aid and their diplomatic patron.
Building on traditions from the 1890s and working through
transnational trade fairs, chambers of commerce, educational
exchange programmes and development projects, Germans collaborated
with Croatians, Serbians and Romanians to create a continental
bloc, and to exclude Jews from commerce. By gaining access to
critical resources during a global depression, the proponents of
soft power enabled Hitler to militarise the German economy and
helped make the Third Reich's territorial conquests after 1939
economically possible.
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