Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success.