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Reflecting the remarkable changes in the world of propaganda due to
the increasing use of social media, this updated Seventh Edition
provides a systematic introduction to the increasingly complex
world of propaganda. Viewing propaganda as a form of communication,
the authors help readers understand information and persuasion so
they can understand the characteristics of propaganda and how it
works as a communication process. Providing provocative case
studies and fascinating examples of the use of propaganda from
ancient times up through the present day, Propaganda and Persuasion
provides an original model that helps students analyze the
instances of propaganda and persuasion they encounter in everyday
life. New to the Seventh Edition: New coverage of social media as a
disseminator of propaganda offers readers an up-to-date
perspective. The book's four case studies have been updated and
strengthened to demonstrate their relevance not only to past and
contemporary culture, but also to the study of propaganda
campaigns. New coverage of how a propaganda case study can be
structured to reveal the components of a campaign allows students
to compare strengths and weaknesses across different types of
campaigns and evaluate the relative success of various propaganda
strategies. Updated research on persuasion and expanded coverage of
collective memory as it appears in new memorials and monuments
enhances the presentation. Current examples of propaganda,
especially the ways it is disseminated via the Internet, deepen
student understanding. New illustrations and photos add a unique
visual dimension that helps readers conceptualize methods of
persuasion and propaganda.
An analysis of the first and most comprehensive study of the
influence of movies on American youth, the Payne Fund Studies.
First published in 1933, these studies are intrinsically important
for their insights and conclusions regarding the effects of movies
on behaviour. They are, moreover, also an important landmark of
modern social science research, demonstrating the rapid evolution
of this discipline in American academic institutions over the first
three decades of the century. Based on more recently discovered
primary sources, whose contents are published here for the first
time, this volume also reproduces the long-missing first Payne Fund
study in its entirety.
Readings in Propaganda and Persuasion: New and Classic Essays is a
unique, interdisciplinary collection that brings together
contemporary and classic readings to provide significant insights
into the practice and theory of propaganda and persuasion. The
contents range from seminal essays to articles by well-known
writers on propaganda to new essays about responses to contemporary
issues and events. This engaging anthology also includes analyses
of the relationship between rhetoric, propaganda, and persuasion.
Key Features: Offers informative historical articles: A series of
articles lends perspectives on propaganda at the time of the
American Revolution, World Wars I and II, Communist Soviet Union,
the Vietnam War, and brainwashing in the Korean War. Provides new
and original essays: New material is included on contemporary
issues and events such as a response to the destruction of the
World Trade Center on September 11, 2001, the treatment of the
women of Afghanistan, public diplomacy as propaganda, the influence
of the built environment, and brainwashing. Includes reprints of
classic essays by major theorists: Kenneth Burke's brilliant
analysis of the rhetoric of Mein Kampf and Jacques Ellul's
foundational essay on the meaning of propaganda provide theoretical
groundwork for the study of propaganda. In addition, a wide range
of essays by well-known theorists examine propaganda in movies,
global television, third wave propaganda, public relations as
propaganda, the rhetoric of the Third Reich, and contemporary
propaganda. Intended Audience: Perfect supplementary text to the
Fourth Edition of Garth S. Jowett and Victoria O'Donnell's text
Propaganda and Persuasion; as well as an excellent stand alone text
for undergraduate and graduate courses in Persuasion and
Propaganda, Rhetoric, and Mass Communications
Children and the Movies analyzes the first and most comprehensive study of the influence of movies on American youth, the Payne Fund Studies. First published in 1933, these studies--reproduced here in their entirety--are intrinsically important for their insights and conclusions regarding the effects of movies on behavior. They are, moreover, an important landmark of modern social science research, demonstrating the rapid evolution of this discipline in American academic institutions over the first three decades of the century.
Aggressive product placement and retail tie-ins are as much a part
of moviemaking today as high-concept scripts and computer-generated
special effects, but this phenomenon is hardly recent. Since the
silent era, Hollywood studios have proved remarkably adept at
advertising both their own products and a bewildering variety of
consumer commodities, successfully promoting the idea of
consumption itself. Hollywood Goes Shopping brings together leading
film studies scholars to explore the complex and sometimes
contradictory relationship between American cinema and consumer
culture, providing an innovative reading of both film history and
the evolution of consumerism in the twentieth century.
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