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Losin' Ain't an Option (Hardcover): Gary Hicks and Pat Bush Losin' Ain't an Option (Hardcover)
Gary Hicks and Pat Bush
R848 Discovery Miles 8 480 Ships in 12 - 17 working days
The First Adman: Thomas Bish and the Birth of Modern Advertising (Paperback, New): Gary Hicks The First Adman: Thomas Bish and the Birth of Modern Advertising (Paperback, New)
Gary Hicks; Illustrated by Simon Groves
R487 Discovery Miles 4 870 Ships in 10 - 15 working days

The First Adman reveals the untold story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself. Drawing on previously inaccessible contemporary sources, Gary Hicks resurrects the Bish brand, as famous in its day as Coca-Cola is today, and explains how it started a publicity revolution. This is an entertaining and rollicking tale of an eccentric marketing genius whose extraordinary legacy survives in modern mass media.

Prophets of the Fourth Estate - Broadsides by Press Critics of the Progressive Era (Paperback, New): Amy Reynolds, Gary Hicks Prophets of the Fourth Estate - Broadsides by Press Critics of the Progressive Era (Paperback, New)
Amy Reynolds, Gary Hicks
R978 Discovery Miles 9 780 Ships in 10 - 15 working days

Prophets of the Fourth Estate: Broadsides by Press Critics of the Progressive Era highlights press criticisms during the Progressive Era (1890-1920) that aimed to enhance the role of the press in a democracy, limit corporatization, and better utilize the press' capacity as an agent for social change. This collection of essays by critics of the news media includes historical perspective and an extensive introduction to the period. The press critics republished in this collection of essays includes Charles Edward Russell, Moorfield Storey, Oswald Garrison Villard, Donald Wilhelm, Roscoe C.E. Brown, anonymous editorial writers at The Public and The Nation, and others. Their ideas and challenges to the corporate/commercial press model are as relevant today as they were nearly a century ago.

Losin' Ain't an Option (Paperback): Gary Hicks and Pat Bush Losin' Ain't an Option (Paperback)
Gary Hicks and Pat Bush
R499 Discovery Miles 4 990 Ships in 10 - 15 working days
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