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Don't just wish for marketing results—get them! If marketing seems
too commercial or too complex, or if your current efforts aren't
delivering results, this book is for you. With this helpful guide,
you can create a simple, usable marketing plan designed to get
results! Since its first edition in 1990, the Marketing Workbook
has helped thousands like you use marketing to reach the people you
want to help—and attract the money and support your organization
deserves. Now, this updated second edition offers an easy-to-follow
five-step process to create an effective marketing plan; provides
an expanded resources section including Internet examples; and
includes ""web wisdom"" to help you set reasonable web goals, build
an on-line reputation, and learn about the possibilities and
pitfalls of web promotion. Use it to be sure you have the right
services to meet people's needs; reach the audiences you want with
a message that motivates people to respond; and make a strong
impact in your community and beyond. This book will guide you
through each stage of the marketing process. You'll learn how to
link marketing with strategic planning, set goals and evaluate your
success, conduct a marketing audit using the Six Ps of Marketing,
position your organization in a unique niche, and develop a
marketing plan and promotional campaign. Plus, you also get 27
proven promotional techniques, dozens of tips for writing and
design, a sample marketing plan, a case study of how one nonprofit
implemented their plan, and much more! Get the Marketing Workbook
and start putting the power of marketing to work in your
organization!
Don't just wish for marketing results—get them! If
marketing seems too commercial or too complex, or if your current
efforts aren't delivering results, this book is for you. With this
helpful guide, you can create a simple, usable marketing plan
designed to get results! Since its first edition in 1990,
the Marketing Workbook has helped thousands like you
use marketing to reach the people you want to help—and attract
the money and support your organization deserves.Now, this updated
second edition offers an easy-to-follow five-step process to create
an effective marketing plan; provides an expanded resources section
including Internet examples; and includes "web wisdom" to help you
set reasonable web goals, build an on-line reputation, and learn
about the possibilities and pitfalls of web promotion. Use it to be
sure you have the right services to meet people's needs; reach the
audiences you want with a message that motivates people to respond;
and make a strong impact in your community and beyond. This
book will guide you through each stage of the marketing process.
You'll learn how to link marketing with strategic planning, set
goals and evaluate your success, conduct a marketing audit using
the Six Ps of Marketing, position your organization in a unique
niche, and develop a marketing plan and promotional campaign. Plus,
you also get 27 proven promotional techniques, dozens of tips for
writing and design, a sample marketing plan, a case study of how
one nonprofit implemented their plan, and much more! Get
the Marketing Workbook and start putting the power of
marketing to work in your organization!
A new companion volume to the author's first workbook, this title
shows marketing professionals how to put together a successful
promotion campaign based on the most persuasive tool of all:
personal contact. It shows how to mobilize your entire
organization, staff, volunteers, and supporters in a focused,
one-to-one, marketing campaign, using complete, easy-to-follow
steps and worksheets, helpful for any size organization.
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